voyantis

“Predictive LTV is essential for value-based bidding (VBB) – especially for businesses with diverse customer value, long payback periods, or complex lead funnels. Through the Unlocking VBB program, Voyantis partners with teams to generate pLTV signals and set them up for campaign success on Google Ads.”

“We used to run two campaigns that each solved half the problem, but neither optimized around a clear signal of value for our business. Voyantis gave us that signal, engineered specifically for how Google learns, with the infrastructure to evolve with our business, our customers, and the ad platforms. Now, we're running one campaign that drives better efficiency and brings in more revenue-generating users.”

“What the data showed us was that the same budget, directed more intelligently, delivered meaningfully better returns without sacrificing volume. The efficiency we unlocked on a single campaign gives us a clear picture of what's possible at scale. With the infrastructure now in place, we're excited to expand this across the rest of our Google operation and into additional channels.”

“We could build this ourselves, but it would mean pulling engineers off other priorities and maintaining it indefinitely. Voyantis got up to speed quickly on what matters to us and brought expertise on signal engineering that would have taken us a long time to develop. It's infrastructure that keeps learning — as our data changes, as Google's auction shifts — and we don't have to staff a team to maintain it.”

“Voyantis helped us build infrastructure that gets smarter as our product evolves. That's what lets us focus on growth and scale, instead of model maintenance.”

“We were already doing value-based bidding, but every user at the same funnel stage got the same value. We needed Google to see the difference at registration, not weeks later. Voyantis gave us the models, platform expertise, and infrastructure to deliver it to Google in real time.”

“Before partnering with Voyantis, our growth decisions focused on optimizing for a user’s first order. Voyantis transformed our approach by emphasizing repeat orders and providing user-level guidance on promotional spend to maximize conversions. Their prescriptive AI enhanced our paid media, activation, upsell, and retention strategies.”

“We were able to bid more effectively while bringing in more users, it is important because it sets the stage for future scaling. It was important to verify that the new bid strategy with Voyantis is scalable.”

“Not only have we brought more paying accounts with the same media spend, we brought accounts with higher value. We brought more annual plans (compared to monthly plans). We also acquired teams with a higher number of members for each account.”

“Predictive modeling, signal engineering, ongoing optimization - none of it works in isolation. Voyantis brings the full stack so we don't have to build it, evolving our strategy with the business, the market, and the ad platforms. That has allowed us to improve quality and protect scale at the same time.”

“In real estate, it's very hard to tell who's serious and who's just browsing until weeks or even months after you’ve already paid to acquire them. We knew that when someone books an appointment with one of our New Home Consultants, that's a serious buyer, but getting that insight to Google early enough to influence bidding is a tall order. Voyantis understood exactly what it would take to maximize the impact of our value-based bidding strategy.”

“We didn't have time to figure this out through trial and error. Every platform has its own quirks and its own signal requirements. Learning that from scratch would have taken us years. Voyantis had already run the experiments we would have needed to run, across dozens of advertisers. That got us to results faster than we could have done in-house.”

“In fintech, everything comes down to acquiring the right customers while maintaining efficiency at scale. Voyantis’s AI-powered predictive growth platform delivers on both - accurate predictions, signal engineering tailored to how Google actually learns, and a team that understands the intersection of data and paid media. It's a rare combination that’s hard to replicate in-house.”

“Operating in 48 countries means every market has different user behaviors and dynamics. Building that predictive capability ourselves would have been a massive undertaking. We needed infrastructure that could adapt market by market. Partnering with Voyantis delivered a strong return on investment and accelerated our ability to operationalize predictive growth strategies compared to an internal build.”

“Working with Voyantis, we've built a much deeper, predictive view of our customers. That infrastructure now shapes decisions across our growth function, including how we allocate budget and where we invest in other channels.”

“Credit Genie doesn't stay still. We're always evolving our business and product, so whatever we build with has to move at the same speed we do. Voyantis worked in lockstep with us along the way, rigorously testing and adjusting alongside every change to ensure continuity.”

“Value-based bidding was the natural next step for us, but getting it right meant more than plugging in a predictive model. Voyantis brought the team and technology to tip the auction in our favor, bringing in higher-value users.”

“Voyantis has earned its place in our growth stack. Together, we turned our subscription and product-engagement data into an acquisition signal that now informs how we bid, where we invest, and how we approach the launch of new products.”

“Voyantis combined strong predictive modeling with the practical signal engineering required to make those predictions useful inside Google's bidding system. Their team worked closely with ours to build models around our actual subscription, product-usage and acquisition data, rather than applying a generic approach.”

“The real growth advantage is not acquiring more subscribers at any cost; it is identifying the right subscribers early enough to influence the auction. Voyantis helps us make long-term customer value an actionable acquisition signal.”