Grata

“Grata makes it easy to iterate quickly and refine searches without losing time.”

“The level of insights Grata provides into private companies is very strong. It consistently surfaces businesses that are difficult to find through more traditional tools,”

“Grata helps streamline the identification process, which allows us to operate more efficiently,”

“Grata's customer service has been excellent, with responsive and proactive support. Their team keeps us informed about updates and ensures a smooth experience. It’s great to have someone in your corner who can really help you narrow down your focus and understand all that Grata has to offer — because it offers a lot.”

“Grata is very user-friendly and allows us to efficiently sort and analyze lists, including finding lookalike companies based on specific criteria. That saves us significant time and effort,”

“Before Grata, we relied heavily on word of mouth and personal industry connections to identify acquisition targets. Once those resources were exhausted, we turned to Grata to effectively expand our search,”

““If we weren't using Grata, we wouldn't be growing as fast. We've been happy with what we found, and the data that we've used from Grata has made a material difference to us in our ability to grow the business.””

““In addition to their relationships and leads, we use Grata during onboarding to surround new hires with data and find them additional companies and leads they've never heard of,” Baxter said.”

““We're not sending a tech services report to 10,000 tech services companies,” Baxter illustrated. “We're sending a health tech report to 100 health tech companies, of which 99 of them have already been confirmed to be interested in that, as opposed to a spray-and-pray solution that would actually actively damage us.””

“"Our big reason for selecting Grata was that we could really get precise,” Baxter said. “We can research the market, find the M&A drivers, and get to the right decision makers. Because we’re extreme sector specialists, being able to dive down into that super fragmented market with a lot more precision is a big value driver.””

““A lot of the solutions we looked at were either US-centric or European-focused,” Baxter said. “Grata covers the geographical base much better than other platforms.””

““On a regular basis I’m pruning our lists and replacing companies of interest with better prospects, but you can only do that with a tool that constantly gives the ability to refine your search criteria. Otherwise, you're just overwhelmed with data .””

““For every company of interest that we’re tracking with the Grata tool, we’re constantly monitoring funding events and changes in headcounts to identify new opportunities and acquisition timing.””

““Grata’s greatest value is the ability to filter down to something that's truly manageable that allows you to then go to the next step of technical due diligence.””

““Before, I could spend a whole day filtering a list of 500 to 50. With Grata, I can start a search with 50 and quickly get it down to 5 companies. The difference is I'm not spending all of my time trying to find the basic information I need to know to deduce how good a fit a company may be for Azul. I can start with a very good list and then pinpoint exactly what we’re looking for.””

““You need to be diligent in refining your targeted list, which requires continuous filtering and refinement at the top of your sourcing funnel. Vetting new companies impacts our greater organization from our executive team to our product managers. Sourcing efficiency is everything.””

““When we first started the search process, I believed sourcing was going to be a very time-consuming process; one that would likely require a dedicated team member to filter 100s of companies through our ICP.””

““It’s a great start to know immediately, company X is 800 people, which is currently outside our ICP. Or to see Company Y just got another round of funding, so they're on pre-IPO run. It’s critical that I can apply a quick filter on a large result set that initially returned hundreds of companies and reduce it down to a handful of companies of interest that I can save and perform deeper analysis.””

““Grata listens to our feedback. You don't get that with a lot of other platforms,””

““It’s just a very substantial increase in efficiency when it comes to our sourcing efforts. Instead of me spending however long trying to find the names of some of these players in different sectors, it’s been dramatically reduced because I can either search off of keywords from a services standpoint or I can search off a company we’ve had discussions with in a space,””

““The biggest benefit is just how comprehensive all the data is for the individual companies, as well as the industry search capabilities,””

“"We can use Grata to help our portfolio companies’ sales efforts, which will accelerate revenue growth, and ultimately lead to a better investment for us, our management teams, our LPs, and everyone else involved."”

““We've had a lot of interest from business owners we have reached out to and there are a lot of active conversations ongoing in that space. It's been a game-changer .””

“"We've actually used Grata to help our portfolio companies identify potential sales leads and targets"”

“"We were able to narrow a pretty impressive list of add-ons of about 250 or so companies in the U.S. and Canada that met a lot of key investment criteria for us."”