Klue

““With Blindspots we are hearing from buyers where we are not even involved in a deal; what decisions they make that we are never present for. Now we have an even better understanding of our buyer and can make strategic decisions accordingly.””

““When you can put interviews together with win stories that are immediate — this closed yesterday, the recordings were pulled in, we have it — that information is so fresh that we’re able to draw out the exact points of what we need to focus on to win, or emerging loss reasons we need to address quickly.””

““It’s like having my own CI assistant. With Klue, our sellers get the exact message and proof point right when they need it. That’s the difference between hoping they say the right thing and knowing they will.””

““We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon.””

““Win-Loss Clips are also much easier to share with Product/PMM teams whenever a customer is talking about a feature request or product gap. The ability to download and share directly in Slack makes it easy for them to consume.””

““Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.””

““ The difference between Klue and our previous vendor was noticeable right away. The level of depth gives us real insight into what we can act on and prioritize.””

““This level of clarity has been a game-changer for supporting our revenue and product teams.””

““Klue and Highspot together, has allowed us to create a highly relevant Competitive Intel hub for multiple teams at SAS – for product rankings, new product announcements, press releases, earning reports and more. We’ve streamlined the maintenance of key insights and made it easily accessible to everyone who needsit – and that’s a success story for us.””

““Market, Competitor and Buyer combined intelligence — all critical for us to make smart decisions. When looking for solutions, it was important we find one to help us makeour best moves. A platform that makes it possible for us to find more meaningful insights in less time, and gives us a distribution channel for multiple global teams. Klue makes this possible.””

““We wanted a competitive program that would help drive revenue, so we were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. We’ve been very happy. The Klue team has been with us every step of the way – from evaluation to implementation, and now in helping drive adoption.””

““Klue gave us the integration we needed with Showpad. This allowed my Enablement team to create an intuitive workflow in our main tech stack so our sellers, marketing and R&D teams can find the most up-to- date content they need across every stage of the deal.””

““[Klue has] also helped make CI more scalable. Instead of fielding the same questions over and over, we can point teams to Ask Klue or a battlecard that’s already been built for that exact use case. It’s made our intel way more visible, and it’s saving time across product, sales, and leadership.””

““We cover such a broad landscape of about 60 direct and indirect competitors so it’s less about diving into the nitty-gritty and more about having broad, consistent coverage. The fact that Klue can quickly generate a central place for reps to get a high-level summary of what’s going on with a competitor? That’s clutch. It makes my job a whole lot easier.””

““Compete Agent saves me two days a week and has increased our win rates by 28% against our top competitors. It’s a game changer for how Blackbaud competes.””

“Klue allowed us to automate news about competitors, and consolidate that with anecdotal feedback from the field in one central place. We’ve significantly increased our insights on well known competitors and the more regional, lesser known companies without us having to spend countless hours searching (and translating) webpages or trade show brochures.”

“Even in our own space and how we approach our own customers, relationships really matter. Having that advisory approach that we get from Klue Win-Loss is very important, because to build a successful program it involves more than just a ‘set and forget’ software purchase and install.”

“The findings from our Win- Loss program influence the development of our product roadmap, the refinement of our messaging, and our go-to-market execution. It’s an integral input into our company strategy. We regularly review the insights and recommendations as a leadership team and with the board.”

“The Klue team takes the time to understand our business and product. They’re very consultative and collaborative as we evolve our interviews to take into account market changes. This strong intuition helps us continually yield actionable insights that I can present to leadership and key stakeholders at Seismic.”

“I simply can’t do my job and meet the needs of so many teams without Klue.”

“Our industry is moving at an incredibly fast pace. To stay ahead, it’s super important that everyone at Workato knows how and why we win. Klue has been a key component in our Competitive Enablement program and one that fuels and sustains our hyper growth in this market.”

“I started at Workato just before we rolled out Klue. Based on what we have now, I’m jealous of the reps who can onboard with Klue. What a difference it would have made in my ramp time!”

“I’ve been teaching a graduate level Competitive Intelligence course at UC Irvine business school for a few years now. Using Klue as part of the course curriculum has been extremely beneficial for showing how Competitive Enablement works in practice.”

“When I was presenting how we were going to future state our Competitive Enablement program, I pulled up the Klue Maturity Model for our VP. It was great! I was able to connect deliverables to resources and outcomes, it was a key resource for getting exec approval.”

“Klue has proven to be an invaluable resource, centralizing our competitive intelligence and ensuring our team remains informed and credible with our prospects. We’ve successfully used Klue as a dynamic training tool for our GTM team and beyond, accelerating ramp times and enhancing overall efficiency and productivity.”