Cint

““Cint’s data is the backbone for our entire Trade-Off Consumer research series that’s widely quoted in the press and used in a whole variety of different ways, both with the media and with our paying client base, and it’s integrated into our strategic planning. That product line would not exist without high-quality consumer data that’s feeding it.””

““If the data provided by Cint wasn’t of high-quality, it would show up in the predictive nature of our models. And the good news is, the data we get from Cint really does fulfill these highly predictive models that we build”.”

““We focus on predictive modeling. If respondents don’t provide us high quality, real responses, we will know because our models won’t be very accurate. Between Cint’s quality control processes and Big Chalk’s own, we end up with the high quality data we need to generate the advanced models that we build,””

““The absolutely critical component is the quality of the respondent data that we get through the Cint platform. The data that we use that we collect through Cint gets fed into relatively complicated quantitative-oriented models. We have to know that we’re reaching real respondents and that the real respondents are thoughtfully answering the questions that we put forth in our survey instruments,””

““Cint sits in that sweet spot for us where we’ve got folks who can help us on the services side with making sure that the surveys are deployed and we’re collecting data the way we need to collect it for our models””

““We want to foster a strong collaborative relationship where we work together to solve some of the known issues in the industry, and we expect that Cint is going to be a huge part of some of those solutions.””

““We’ve had a relationship with Cint since the company was founded 13 years ago,” Herrman states. “The future is continuing to work together in a collaborative way to try to attack some of the issues in the industry, having great communication, and furthering our integrations.””

““We can rely on Cint to help bolster our offering so that we can deliver samples that normally we wouldn’t be able to.””

““The features that I would say are the most valuable to us, besides the intuitive nature of the tools themselves, are the metrics that are provided,””

““Cint’s tools are very intuitive. They’re easy to build a process around and very flexible when variables change. Cint has and continues to be supportive of Quest Mindshare, we feel that we have a strong relationship and that both sides listen to each other.””

““Cint is an indispensable partner for us.””

““Working with Lucid, now a Cint company,  has helped us resolve quality misconceptions that people sometimes have of programmatic platforms like Lucid where you’re tapping into so many panels. We analysed the quality of results from Lucid versus panels used on previous projects and found it was far better,””

““There is so much valuable behavioural data available from consumers’ digital behaviors. We are glad our partnership with Lucid enables us to capture that impactful data for our clients, no matter where they are globally. ””

““For example, in this case we were able to vet participants based on their historical behavior to confirm they had relevant activity for the four key product categories. This allowed us to automatically screen them into a 2-minute survey, rather than putting them through a 10-15 minute survey to assess whether they were a good fit.””

““People are growing tired of long surveys, and there is a lot of data within online behavior that is easily identifiable without asking someone a ton of questions to screen participants and ensure they match the audience the client needs to reach. With Lucid, the only questions are in the prescreener to make sure we recruit the right people, and everything else is our technology which captures valuable passive and behavioural data that makes a real impact for our clients.””

““We also knew they would be able to capture a high quality audience by using our behavioral data tool to vet the participants based on their behavior and qualify them to participate in the study based on relevant behaviors.””

““This project was complex. After a successful pilot, the study expanded to five markets across four continents to understand the consumer journey to purchase various snacks and drink product categories. We knew that Lucid had the global scale to reach these consumers, and we knew they could do it in an economical way,””

““Cint data helps us discover who we need to target and what we need to say to them in order to position a client’s product or service in the optimal way.””

“Media planning can be very assumptive, but utilizing Lucid [Impact Measurement] provided granularity that helped reallocate resources to those audiences that can be impacted.”

“Cint’s team helped us provide the proof of the effectiveness of on-stream, in-video ad experiences with Lucid Impact Measurement. The team had a very consultative approach, which allowed us to build a compelling narrative for the client and ultimately make them look like heroes.”

““That’s the major upside from OTS. We receive push notifications for the changes as they happen.””

““The benefits in terms of performance are definitely worthwhile.””

““With the improved update time, we benefit from an increased conversion rate of about 2-3%.””

““with OTS everything is served on a platter!””

““I have to say, the integration with qualifications and quotas is brilliant!,””