FLORA

““We need a brand that’s not only differentiated from competitors, but reflects that same love for craft and design that the finance world is infamous for”

“What I love about FLORA is the happy accidents,”

“Seeing both motion and the still images of what we were hoping for together is the strength of FLORA,”

“FLORA was incredible in retaining the visual style of this skeuomorphic and very playful look,”

“[Techniques] give us a better idea of whether it’s the right neighborhood for the brand, and it helps us make these bigger moves quicker.”

“It’s not to say that FLORA replaced them,”

“That piece especially has saved us at least six months of production time on a few of our products now.”

“Something that would normally take us three to five hours is now taking us a couple of minutes for it to generate,”

“The speed has been very important for our team,”

“We have a distributed model of Creative that isn’t reliant on a single person’s view. This means that we want to take good ideas and make them real, no matter the source. We’re much more collaborative and iterative than many Creative organizations as a result.”

“One of our values is about eliminating bureaucracy, where we want to empower everyone on the team to have autonomy in their work. While we have brand standards and needs for consistency, we want to enable our teams to meet the demands of the business in real time.”

“And we’re all stepping in the same direction.”

“And that’s how I’m scaling the creative direction.”

“Having our canvases available for the team unlocks new ideas and ways of working that team members can see by keeping our workflows out in the open.”

“It’s as simple as updating the Technique and flagging in Slack to the team that there is an update that addresses new use cases or overall production challenges that arise.”

“Techniques have been an unlock for me as CD. I can train the workflows, test them, and deploy them to our workspace so everyone has access to the creative execution I’ve set.”

“Thousands of assets that our international teams use needed to be updated quickly, and we had a much more robust visual identity system that the team was familiarizing themselves on, while supporting the day-to-day needs of the business.”

“We have all of a sudden more tools in our toolkit for our visual identity than we’ve ever had before.”

“"Merchants aren't asking 'is the AI good?'" John says. "They're asking 'what can I now afford to attempt?'"”

“"Still requires taste and judgement and understanding customers to nail this," he says. "This is why customers love our prints!"”

“The tool didn't make our team work faster," John says. "It made a small team behave like a large one.”