Dovetail

““ Dovetail standardizes the analysis. Before, you’d see multiple people doing different analyses and getting different outputs. Now, it’s just so easy to get to what you want. ””

““ Now I can search for specific surfacing topics or user problems across the entire database with the help of Dovetail’s AI agent. ””

““ Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization. ””

““ Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually. ””

““ Thanks to Dovetail, customer knowledge is available to everyone at SmartRecruiters, so anyone can quickly explore insights almost instantly with Dovetail's AI to make decisions faster. It's incredibly powerful. ””

““ Dovetail has been invaluable. I’ve been able to synthesize hours of customer feedback collected over the years; it would have taken months and multiple rounds of new research to identify the same insights. ””

““ For us, the value of Dovetail is efficiency. And with the AI features, it means we can extract more value from the existing customer data that we already have. It’s very powerful and has changed the way we work. ””

“Dovetail helps us simplify the process of pouring all our customer data and all our insights into one spot.”

““I used Chat for the open-ended questions, and it worked really well,” Carol says. “When you have a lot of data in Dovetail, it’s the most useful tool for getting to the answer quickly.””

“We want to get all of the insights that we can, but doing it in a way where you don't need to be on every call... but can just take the biggest parts and takeaways is super helpful.”

“For us at SmartRecruiters, the big thing about Dovetail has really been about democratizing research”

“It’s super important to ‘think customer’ when we’re making any decision, it’s where everything starts from, and it’s how we measure impact.”

“More and more people in the company are asking for more user insights. Dovetail really helps us to democratize the research.”

“When I think about the value of Dovetail, I see it every time a stakeholder does a search and finds something interesting from our repository—that kind of smile or that look of surprise or that wow moment, that realization that customer insights are actually important and should be taken seriously. That’s how I measure the ROI of Dovetail.”

““AI Docs in Dovetail have been helping us in bringing that data to life and consumable not just for ourselves, but for our stakeholders on a more ongoing basis.””

““Dovetail is an incredible tool for qualitative work. I can’t praise it enough.””

“The CEO called it the best quarterly VOC meeting we’d ever run,”

“Channels has made a real difference to how we work as an organization.”

“Not all feedback is equal. Twenty requests from small accounts don’t automatically outweigh five from your largest depositors. Now we can actually see which signal carries more weight.”

“The most senior person in the organization loves it and is spending time in there—we can't actually upload the studies fast enough for how excited they are.”

“We've run a lot of global research in different countries on our membership program. Other designers have come on and started to digest their data. Stakeholders are using it to get summaries, and we're using the AI tool to prompt all the rich data put in about users in that area.”

“Once they got a hold of it, the agency partner was like, 'We have nothing like this. This is gold. This is what I need.'”

“We want to get all of the organization closer to the customer. The way to do that is not just collecting feedback, but making it available for all of our product organization, our engineers, so they can go and self-serve insight about their products.”

“It's not just the product manager who knows what customers need. You need to ask them, and then build the solution from that feedback.”

“We have all these different sources of feedback, and the problem is everything lives in a silo. We realized we were doing research about the same feature, and another person was doing exactly the same. Now with one place for all these insights, you can go there, self-serve the data, and avoid duplicating efforts.”