LiveRamp

“Indeed has been able to provide confidence to its employers that reach and targeting solutions will not lose scale, deploying real-time solutions at scale to maintain targeting capabilities on first-party data.”

“Indeed, in partnership with LiveRamp, has been able to actively close the gap on reaching all job seekers and improving measurement, even in the face of signal loss,”

“LiveRamp is helping us understand how to connect the dots between the transactional data that Lyft knows, and the first-party data segments that our customers have, so that we can deliver relevant messaging to the right user at the right time.”

“What I love about LiveRamp's clean room solution is not only the multi-cloud capability, but you can really dream big on the analysis that you can do together, on the measurement that you can do together, on the insights you can generate. LiveRamp enables us to collaborate with advertisers in ways where everybody is confident that their trust and safety needs are met.”

“We were always dying to say, what is the lift after someone sees something on Pinterest? Do they act? Do they behave differently? That's the holy grail we've gotten to that offers much more real tangible value to the CPGs.”

“It feels funny now – with other partners who aren’t in a clean room yet, we will talk about CPC going down 4% week over week. It’s so far away from what actually matters. We used those signals valiantly when they were all we had, but it is just so much better to talk about actual matched ad exposure data.”

“This was just a win-win-win across the board. The truth was out there, but we couldn’t get to it without LiveRamp’s privacy-conscious clean room in the middle.”

“[Pinterest and Albertsons] were both longstanding partners of LiveRamp. It engendered a lot of trust and certainty that once LiveRamp had the right technical layer – it also had the right ethos and vision that we did – that we could do this and get the right resources really quickly.”

“We have millions of people coming to Pinterest every month to get inspired and find new ideas, and we know that inspiration can't happen if people don't feel safe. How do we balance protecting the privacy of our users but also make sure that brands are able to find success on our platform?”

“Having a partnership in place between LiveRamp, which is one of the largest data collaboration organizations, and LinkedIn, which is the world's largest professional network, that partnership is invaluable.”

“We've had to change our advertising dramatically. And what's great is we are seeing it working and it is a win-win. If we can get people feeding our food, we know that the health outcome for the pet is better, the pet parent's happier. It works for our retailers, it works for us.”

“What I really enjoy about working with LiveRamp is a common interest. Your goal is our goal… Being able to prove out what we're getting for our investment have been the places where I think we've learned the most.”

“We've built out this suite of dashboards and turned them on and this is how we want to think about retail media. Not just ROAS numbers. And not just CPMs, which every CPG advertiser likes to talk about. We want to bring it all together.”

“I don't have first-party data. The little bit that I do have, I need to figure out how to draw every cent out of it. More importantly, like every other CPG advertiser who sells food, I'm also at the mercy of third-party data and third-party data quality.”

“LiveRamp is best in class from a privacy perspective. They've been with us from the beginning, helping Giant Eagle leverage our first-party data to make smart business decisions.”

“With the right priorities for individual retail audiences, brands and consumers gain a smoother experience and a more customized path to purchase.”

“We needed resources, support, collaboration, and partnership. LiveRamp was able to check all those boxes for us.”

“We know the athlete the best, the brand knows their identity. Bringing those identities together is really what we’re able to accelerate with our partnership with LiveRamp.”

“If somebody’s new to a sport, we can start to tell that from our data set. If someone’s purchasing new clubs and maybe they’re not happy with their scores and they’re trying to level up, we have a lot of that information and signals within our dataset today,”

“It’s a whole new galaxy of opportunity,” explains David Young. “It’s almost like bringing analytics into sports like Moneyball, but for retail media. My ability to measure things at a deeper level helps me drive more effective returns.”

“Our dataset spans what you would expect from us in retail, but also extends from inspiration through performance for our athletes. The ability to activate that across the journey of our athlete, together with our advertising partners, is what data collaboration makes possible.”

“We're on a journey from being a retailer to being a sports company. The acquisition of GameChanger plays an important role in that by getting us into the point of competition, the point of performance, and pulling those signals to help us understand how our athletes are actually using the products from our shelves.”

“The experts at LiveRamp and Numberly have provided an enormous service in keeping Danone in sync with our consumers. We have increased our ability to plan, understand, and inspire our customers with products that make a difference in their lives every day.”

“The LiveRamp Data Collaboration tool really changed the way that we evaluate our marketing. Now, the data scientists and analysts on my team have the ability to tap into [our impression, website, and customer conversion] data in real time… We can now see how customers are responding and what they're doing, and that helps us better tailor our marketing activation to what they need.”

“Our work with LiveRamp, our work with PAIR, and beyond is bringing more reach and interoperability with signal loss, which will be critical for developing scale.”