NewtonX

“This edition saw a return to the robust sample size we typically get for the Business & Innovation report, however we decided to augment the buyer sample through a partnership with NewtonX. This additional effort yielded great results, enabling even deeper analysis of the critical buyer perspective of the industry.”

“With the addition of the NewtonX recruitment, we bolstered the buyer sample and deepened our reach into some verticals.”

“For anybody out there, we are digging into the data right now from NewtonX. I can tell you that the data...is cleaner than, from our own internal sample lists. So take that for what it’s worth, but at this point, I’m a believer. You have the Lenny seal of approval.”

“I’d also be remiss if I didn’t mention that we recently worked with NewtonX to supplement the client-side sample for GRIT and couldn’t have been more pleased with the results.”

“This phenomenal result was assisted by enlisting 200 buyer-side professionals through a partnership with NewtonX using their unique targeted recruiting methodology to ensure this wave of GRIT would be especially useful in understanding the buyer population during this era of rapid Transformation.”

“Thank you so much for helping us dig in and define our target audience from the start. Having that kind of granularity made such a difference in our results compared to how we had done this in the past.”

“Newton X is an invaluable resource for our growth-oriented business strategy when we require competitive knowledge of our clients’ needs.”

“You got us in touch with the perfect people to provide the industry-specific insights we needed to plan our entry into the market.”

“NewtonX can find just about any B2B sample with high-level titles. They absolutely got the quant and qual sample I needed.”

“NewtonX is an invaluable partner. Their ability to find professionals with cultural market-specific knowledge for our due diligence has been excellent.”

“I’d love to take the opportunity to share how happy we are with the tracker. It has a bunch of great insights and storylines for us to dig into, and, since we trust the sample so much, senior leadership uses it as the single source of truth for perceptual KPIs in the security space. Thanks for being great partners here!”

“Last year, we found unexpected findings with the complementary sample. Instead of tossing out data that wasn’t immediately actionable, we were able to rethink the stories we could tell because we had total confidence in the validity of the data. It was this work that led to developing a clearer and stronger picture of the industry.”

“NewtonX can find just about any B2B sample with high level titles. I had a great experience with them and they absolutely got me the quant sample I needed – and they even translated the results into multiple languages.”

“Impactful creative has never mattered more, yet it remains one of marketing’s least measured growth levers. We wanted to move beyond trend and opinion and put credible evidence behind the problem. NewtonX gave us the right audience and the rigor to do that, delivering findings we could confidently take to market. The result is a clear view of why creative measurement still lags, what it’s costing businesses and, crucially, how marketers can close the gap.”

“What our clients and marketing leaders truly seek is a clear story and actionable direction - based on insights from peers who are actively steering transformation. They require dependable, comprehensive data they can trust.”

“Partnering with NewtonX to produce the agency's first-ever B2B marketing report positioned us to lead the conversation at a critical point in B2B marketing.”

“We've partnered with NewtonX on numerous research initiatives to extract insights from experts and professionals. This project allows us to address critical questions and challenges that both designers and companies face.”

“You guys found so many senior media buyers, brand and marketing leaders across the globe at lightning speed. Thank you SO much. The data quality is outstanding.”

“I often speak to gamers about their media consumption habits and preferences, but working with NewtonX allowed me to dive deeper into the data, giving me insights into the ways professional game developers are responding to changes in the industry,” said Alex Lee, Senior Gaming and Esports Reporter at Digiday. “It was great to be able to inform our readers about the future of the gaming industry using concrete analysis and data gleaned from NewtonX's report.”

“NewtonX provided unprecedented access to hard-to-find Japanese experts that truly understood the intricacies of the market. This access has proven to be an invaluable asset as we make critical expansion decisions.”

“Thank you and the NewtonX team for making this a seamless experience. The data and insights you delivered made us look like heroes. Your ability to provide 100% ID-verification of the respondents gave us total confidence in what we delivered.”

“This research and its recommendations provide a first step for in-house communications professionals to close the trust gap. NewtonX gave us the quantifiable evidence needed to offer actionable guidance and strengthen our clients’ communication strategies. Their precision enabled us to deliver insights that make a real difference.”

“NewtonX quickly found the exact sample target, and the respondent UX was excellent, driving higher quality responses than traditional surveys.”

“AI-moderated qual is a major tool in our research toolkit. It sits comfortably in-between how we think of traditional quantitative and qualitative methods, blending benefits of each.”

“The foundation of AI is clean, reliable, trustworthy data because it is the backbone of AI outputs. While achieving complete trust remains elusive for many executives, our survey shows a deepening understanding of how to reach trusted AI at enterprise-scale and confirms that Teradata is well-positioned to help its customers with these business objectives.”