Attest

“The features in the platform enabled easy comparisons of the different audiences, which allowed us to focus more time on insights and recommendations for the business, rather than data analysis.”

“It was intuitive to set-up in the platform and made things a lot quicker than running multiple surveys. Liam, our research manager at Attest, checked everything over before we set it live. Having another pair of eyes on the survey was helpful.”

“The client was just so impressed with the fact that we went above and beyond to do our own primary research to understand a bit more. It’s not like we really needed to do that to be able to create a concept but it definitely elevated our response.”

“I think the key thing here is the democratization; it’s not entirely on me as an insights director. I can set it up so that some of our younger associates can start to dive in and construct their own surveys. And, honestly, for me as a director, that’s powerful because there aren’t a lot of ways they can do that.”

“The impact is coming in reduced time and improved next-round thinking that we’re taking into focus groups where we’ve got a high cost factor. If we don’t go in with the right materials and the right framework, we’re wasting money. And so Attest has helped us do a lot of the front-end work that then we’re able to go and build on.”

“We can use it for almost any type of quant analysis. We’re able to get a quick read so we know we’re on the right track as we’re moving through the phases.”

“They found it intuitive as well. And so we’ve started using Attest whenever we’ve got a quick problem we need to solve.”

“For a lot of our day-to-day work we had been using other tools that weren’t necessarily user-friendly, easy to use or intuitive. We were looking for a tool with a fairly rapid turnaround and I wanted my team to be able to use it themselves, I didn’t want to have to go out and hire somebody else.”

“Attest is like a playground for all of our ideas. It opens up a lot of conversations that we wouldn’t usually have as we’re able to test our hypotheses early and quickly, and that in itself is really exciting.”

“In order to get into the nuance behind some of these purchasing and behavioral choices, we run custom studies to showcase Reddit’s unique influence.”

“We use Attest very frequently to highlight the unique competitive value that Reddit brings across industries and key moments. These insights have been integrated into large live events, sales pitches, and digital media strategy. We’re using these insights to showcase the breadth of communities and conversations happening on the platform.”

“From programming to analysis, the multi-market feature saves us valuable time and unlocks easier to spot insights between the different markets. We’re able to easily identify where our US messaging scales across our smaller markets.”

“Penfold chose Attest for their first brand tracker because the platform is not only cost effective, but also offers a simple way to plug in audience criteria, allowing the brand to reach their target demographics.”

“We also run our brand alongside a set of competitors, so it’s brilliant to have visibility over who is actually cutting through in the market and ask, ‘how can we position ourselves in a different way?”

“Attest has been really instrumental in driving home the reality of the consumer need, and surfacing that it is much harder to get a younger demographic to engage with pensions.”

“It’s quite difficult for startups to do brand tracking well. And I think it’s super valuable and super important, because you’ve got to figure out a way of measuring awareness and consideration without spending loads of money on the research.”

“Our mission is to make pensions simple and engaging, and embracing customer feedback is a huge part of that. Attest helps us to harness insight quickly and easily to drive evidence-based decision making and ensure as a business we are relentlessly focused on customer need.”

“Everyone is happy with the partnership. The research we did was definitely impactful in the business in terms of taking the project forward in its initial stages. The recommendations we put forward were all implemented and were really helpful in leading to the next steps.”

“We learned that price was a big barrier to ‘Progressive Peigh’. We realized that we needed to integrate a lower priced product so we quickly got NPD working on a more accessibly priced product.”

“The segmentation tool has been really useful for drilling down into our core customer. We netted out with four different groups but we finally decided that ‘Progressive Peigh’ and ‘Active Ash’ were the two key ones.”

“There was quite a lot of tension within the company about the word activism and where we stand on being activists. So I just wanted to just tackle that. Attest is really good at helping with stakeholder management; rather than having to go round and round in circles, we can just do the research.”

“We started out thinking that we were going to be predominantly D2C and then very quickly the B2B side of things took off. And we quite quickly lost touch with who our customer was. We realized we needed to carry out some research and I wanted to find a tool that was agile and could get the scale we needed.”

“I’m a huge advocate for Attest! I love the self-serve platform and how dynamic it is. The ability to qualify respondents, refine audiences and route questions gives me confidence in the validity and quality of the outputs.”

“Consumer input allows us to validate our own assumptions and ensure we are not misinformed or biased in our approach. With retailer rationalisation, it is critical that our NPD is right for the consumer and the category in order for it to succeed.”

“We do not always have the time or budget to run large scale research studies, so rapid testing is a great alternative that allows us to move quickly but with the same level of targeting and audience refinement to achieve reliable outcomes.”