Attest

“These detailed findings provided hard evidence to keep us on the advertising plan. We are continuing to carry the client’s advertising throughout the year in various strategic bursts and continuing to use Attest insights to improve our advertising strategies.”

“People who recalled seeing our ads were 15% more likely to apply for the product. Attest gives us quantifiable statements of intent that we simply couldn’t have known otherwise.”

“Operators have really valued understanding the category more. There hasn’t been any kind of research that has looked into how people use the category frequency. So we’ve felt really successful and excited that we actually have something to react to.”

“What was really fascinating is we found out how high volume, high use the category was; people who are using the category are typically coming once a day or more often. They’re spending a lot of money on it and it wasn’t necessarily the consumer we thought.”

“Infused energy drinks is one of those niche segments that we have had business in for quite some time, but never really understood what the scope of it was. There isn’t any syndicated data that even tracks that within food service.”

“We want people to have a positive experience at events and festivals and facilitate as much of a safe environment as possible. This got us thinking about sonic safety, and launching an awareness campaign to encourage people to take their hearing health more seriously.”

“Showing that TicketSwap is a thought leader in the music industry has a huge amount of value for us. If event organizers, venues and party producers are seeing TicketSwap across the headlines talking about this topic, then they think, ‘maybe this is the resale solution that I want to work with’.”

“It’s become a really hot topic off the back of the research. Every music magazine that you’d want to be talking about this is now talking about it. As a result, we’ve seen an influx of people from across the industry coming to us and telling us they want to be part of this campaign.”

“The objective was showing the lack of awareness, to show that there really is a problem that needs to be solved. The results completely proved that our thinking was right. We were actually surprised by the level of misunderstanding around hearing health.”

“This research has allowed us to gain some excellent leads and work with even more well-known brands. In turn, this increases our brand awareness, grows the business and charity, and helps us run even bigger campaigns. It’s a win-win situation!”

“We sometimes get asked about the effect that the Trademark has on shoppers – for example, could it put non-vegans off purchasing a product? This research has shown that this is absolutely not the case – all kinds of shoppers recognise, trust, and actively seek out the Vegan Trademark.”

“Previously, we found that trusted data relating to veganism could be hard to come by, either because it was costly to purchase (and even then could not be shared), or we couldn’t trust the source as the methodology was not provided. As an evidence-based charity, we wanted to change this.”

“Using Attest has significantly enhanced our project’s outcomes. We reported the results to our executive, and it contributed to further discussion in the directors’ meeting.”

“We chose Attest because of the flexibility of the platform and the support offered by team members. With their help, we learned a lot about consumers’ home drinking habits.”

“The biggest value Attest brings is the ability to easily stay in touch with our consumers and their needs. It lets us make the right decisions quickly, confidently and efficiently. It’s hard to overestimate the importance of having unbiased, quantitative data to support your decisions. It’s allowed us to secure more funding, move quicker, and focus our efforts on the most promising opportunities.”

“The biggest game changer has been the ability to design major studies, recruit participants, and get results back in a matter of days, not weeks or months.”

“Working with Attest and having these surveys has been an absolute game-changer for us. All of our thought leadership reports now have a unique edge with insights bespoke to us.”

“It actually had quite a significant impact on our overall campaign costs. And I think it enabled us to plan a much more efficient campaign.”

“We probably would have gone a little bit more aggressively with upper funnel activity were it not for the fact that we were fairly confident there was a decent level of awareness in these regions already.”

“Through our brand tracking, we discovered we actually had quite high brand awareness in those regions, despite the fact that we weren’t operating there.”

“Attest is a great tool for any business. It’s quick and easy to use and it gave us the reassurance we needed at that step of the process to continue the work.”

“The features in the platform enabled easy comparisons of the different audiences, which allowed us to focus more time on insights and recommendations for the business, rather than data analysis.”

“It was intuitive to set-up in the platform and made things a lot quicker than running multiple surveys. Liam, our research manager at Attest, checked everything over before we set it live. Having another pair of eyes on the survey was helpful.”

“The client was just so impressed with the fact that we went above and beyond to do our own primary research to understand a bit more. It’s not like we really needed to do that to be able to create a concept but it definitely elevated our response.”

“I think the key thing here is the democratization; it’s not entirely on me as an insights director. I can set it up so that some of our younger associates can start to dive in and construct their own surveys. And, honestly, for me as a director, that’s powerful because there aren’t a lot of ways they can do that.”