Brandwatch

““We were able to understand all of this because of Brandwatch,””

““If we can continue to do that but also encourage self-serve, on-demand, real-time insights, that will free our time to do more complex, in-depth analysis. That’s one of our goals this year – to enable the teams.””

““One learning we had is it really helps to personalize the roadshow presentations – bring in a tangible, relevant example to the group you are presenting to. It created more engagement and interest, and sparked a conversation.””

““Having all three of those sources pulled together makes for a rich and compelling story.””

“"Brandwatch has made my job easier by giving our team one platform that supports both day-to-day execution and higher-level strategy," Lexi explained. "Instead of treating publishing, reporting, listening and competitive monitoring as separate efforts, we can connect those pieces more easily."”

“"We can manage more client channels with more flexibility, organize teams and permissions more effectively and connect social media execution with listening, reporting and competitive benchmarking in one place," Lexi noted. "We're also able to monitor broader conversations and use those insights to inform content, strategy and client recommendations."”

“"Brandwatch has helped us think about social media less as a publishing function and more as a source of business intelligence," Lexi said. "We can use listening to understand what people are actually saying about a brand or topic, then translate those insights into content strategy, reputation counsel or crisis response."”

“"We use Listen to monitor brand mentions, industry conversations, priority topics and emerging trends," Lexi explained. "This helps us move beyond basic social media metrics and better understand what audiences are saying, where conversations are happening and what themes are gaining traction."”

“"The multi-step approval workflows have been a game-changer," Lexi said. "For an agency, approvals can get complicated quickly, especially when multiple internal team members are involved. Being able to create a more structured approval process directly in the platform has helped us reduce back-and-forth, maintain quality control and keep content moving more efficiently."”

“"Brandwatch is much more robust than the platform we were previously using, so there was a learning curve as we explored publishing, approvals, listening, reporting and benchmarking," Lexi noted. "Our rep did a great job helping us work through each solution, answering questions as they came up and showing us how different parts of the platform could work together."”

“"We tried to work around those limitations by adding or removing seats and profiles as needed, but that quickly became inefficient," Lexi explained. "It made scaling our social media management work more cumbersome than it needed to be and created friction for our teams."”

“The platform has the potential to revolutionize the way we build and execute our marketing strategy here at Flying Tiger Copenhagen. As a global offline retail brand, our biggest challenge is understanding who our target customers are, and what their purchase journey is - across all markets. We’re keen to build digital relationships with our customers to gain this visibility, and the platform has allowed us to do this easily”

““We have the tools in place, and we think we’re getting to where we have to be.””

““We’re mapping the entire digital landscape,””

““Everything we have from social and digital is data-driven,””

““We’re focusing on creating much more share-worthy stories. It’s about us taking a step back from the regular product-orientated stories we’ve done in the past and trying to tap into real-life stories that our audiences can actually engage with.””

““The platform provides a complete view of our campaigns, and the rich conversations happening across geographies and social channels, which is essential for building our diverse brands and for engaging with our consumers locally.””

““Being a GloCal organisation is about finding the right balance between working closely together at a global level while allowing our many strong local brands and initiatives to flourish.””

“Being able to have all the relevant brand managers in the markets communicate properly has been one of the biggest challenges.”

““La nostra intenzione è rendere ancor più accessibili le analisi che otteniamo da Brandwatch. Si parte spesso con un caso d'uso con cui si ha familiarità per poi trovare nuovi modi per sfruttare lo strumento. Sta scalando rapidamente, il che è davvero fantastico".”

“"Grazie a Brandwatch, convogliamo tutti i dati della nostra concorrenza in un unico punto, dove possiamo analizzarli e visualizzarli. In questo modo, gli esperti di marketing e gli analisti possono ricevere tali informazioni e integrarle in ogni attività in corso. Brandwatch semplifica il lavoro del team e questa semplicità favorisce l'adozione di questo strumento", afferma Bradley.”

“"Brandwatch ci offre visibilità in aree a cui non avremmo mai prestato attenzione prima, condividendo informazioni che non avremmo potuto ottenere altrove".”

“"Ed è stato possibile senza aumentare il carico di lavoro del team grazie agli avvisi automatici. L'importanza di questo strumento è stata subito evidente. Ora, il team addetto al controllo qualità può approfondire gli aspetti più rilevanti, oltre ad avere accesso alle analisi dettagliate".”

“"Brandwatch ci consente di fornire ai nostri social marketer approfondimenti molto dettagliati. Abbiamo potuto creare contenuti in un periodo così singolare, proprio quando i consumatori ne avevano bisogno. Questo è solo un esempio di come Brandwatch stia guidando la nostra strategia social per soddisfare le esigenze dei nostri consumatori".”

“"Brandwatch è stato davvero prezioso nel trovare e permettere nuovi engagement sui social in base alle esigenze dei nostri consumatori", afferma Bradley.”