dscout

“Recruiting [is] a really important piece, and that's actually where Dscout shines for us.”

“If you think about foundational insights, generative insights, and then more evaluative work, we see the opportunity, with Dscout, to be able to engage with consumers at each of those stages on projects where in the past, because of budget and timing constraints, we might have the opportunity to do it once at most,” he says. “That's really exciting.”

“I think what's exciting about having a really nimble consumer insights platform with this ‘always on’ potential, is that you can literally infuse the voice of the consumer, really efficiently, at every stage of development,”

““[Stakeholders] definitely aren’t waiting for the fancy deliverables by the core person on the team. They're very much in the platform along with us. The deliverables I present are more for the broader organization and for more of our leadership levels. If I'm partnered on a project with a couple of designers, they’re in a platform side by side with me going through and looking at this real time. They're bringing it into their sketch reviews or creative kickoffs.””

““Ultimately, I want everybody within the organization that is a key stakeholder to feel comfortable enough to at least start and establish a mission, or to reach out to the Dscout team for help in guiding that.””

““Many of our designers were getting frustrated that there was a lot of wear testing feedback coming through and a lot of changes being asked for in the product that we were creating, but they didn't necessarily know the why behind that. This platform really allowed us to change that. They understood the broader context behind some of the feedback that they were getting once they saw that this feedback was coming from real people, with real stories””

““We do a lot of real in-person ethnographies and that type of work as well, but to get that at scale, to have 150 athletes at once giving us that context, has been super rich and valuable for the team. It just adds another layer to the feedback that we wouldn’t get otherwise.””

““We needed a better way, a more useful tool to really reach our athletes where they wanted to be reached. So we chose a tool that we knew that they would have with them at all times: The cell phone was the one thing that would allow us to do that.””

“They've been so great. Our experience with Private Panels has been defined by the team's ability to help us out. It’s been incredibly helpful to have that support as we get up and running with the platform.”

“It made life a lot easier and let us give back to our participants in really nice ways,”

“We try to handle all participant communications through Private Panels. It keeps everything in one place and gives us a record of every interaction,”

“It makes the whole process much faster for our recruiter,”

“Using Private Panels has been a major game changer for us. It unlocked the ability to have a formal participant panel, which we call the WHOOP Labs Research Collective.”

“With their Private Panels capability, Dscout was a clear frontrunner,”

““Dscout enables us to see users’ experiences once they leave the app or website and interact with another channel, such as in-store. For example, we could see a customer’s experience saving an offer in our T-Mobile Tuesdays app and then trying to redeem that offer in a retail setting.””

““Dscout allowed us to really effectively track where our users go and helped us to better understand their experience outside the app.””

““With Dscout, we can target really specific audiences. I’m not necessarily going to find somebody that’s local in Seattle that uses the T-Mobile Tuesdays app once a week—and I certainly won’t find enough of them to recruit a whole study. But I can screen for that in Dscout and get hundreds of participants that are willing to participate tomorrow. Reaching those targeted audiences is really powerful.””

““With Dscout, designers and product managers can watch the videos at their leisure, when they have free time. And so they do.””

““Since we've discovered Dscout, we’ve been able to reach a larger number of participants and get more in-context mobile data—and we still get that data super quick. We can also reach out to the same participants over time and follow up post-study as needed. That’s been really valuable for us; ‘how much data can we get before a design comes out’ is a measure of success.””

“People should consider that solution. In moments of doubt and panic, this awesome platform is there, and also [the Dscout] team is so highly supportive. And the analysis that was done was really at an excellent level, helping to jumpstart my synthesis, ultimately leading to deeper insights faster.”

“This is why I loved using Dscout. Because of the mobile app, it allows participants to walk around their space and show us exactly where they are storing their documents, without necessarily having to zoom in and show sensitive information.”

“It was a truly collaborative and seamless process. Dscout’s team became an extension of our team for the duration of the study.”

“If they were going in to check their data allowance, or pay their bill or what not, we asked them to upload those moments. In this way, we could capture key interactions with the app in users’ own contexts and timing, resulting in much richer and true-to-life insights than we get in the lab. Anytime a user submitted a video with a serious issue, our product team could watch the videos back and replicate how the user encountered the problem. We resolved countless issues that way, in real time, before the new app was launched.”

“We chose Dscout for this project because it allowed us to “go to” these different neighborhoods to collect the data without the additional cost, travel, and time that’s typically involved with ethnographic research. With Dscout, we were able to get out of our own backyard but still move quickly on this phase of the research.”

“One of the differences between in-person research and remote research is the longitudinal aspect. With Dscout and diary studies, we can engage with a particular group over a period of time,” she says. “That’s so valuable for us in talking about things like money and work, because it’s not something that people feel the same way about every single day—so being able to interact over a long period of time is important.”