Mixpanel

““Mixpanel struck the right balance between analytical power and flexibility — it’s intuitive, doesn’t overwhelm users with complexity, and guides them toward the insights they’re looking for. That was key.””

““Mixpanel is powerful enough to handle the volume of our data, but flexible and intuitive enough for non-technical teams to use””

“Winning digital products are the ones that understand their users and offer hyper-personalized experiences. Mixpanel is what lets us do that.”

“We went from reports that took weeks, to gaining insights in minutes. Nearly 60 employees now use Mixpanel every week, executing close to one million queries per month. There isn’t a single day in the organization when someone doesn’t ask how to get an insight in Mixpanel.”

“Mixpanel solved our core challenges in ways GA4 fundamentally couldn't. It was the only platform that could deliver both the data completeness we needed, and the attribution accuracy required to make confident strategic decisions.”

“The HEMOdata team was very professional and supportive in every aspect through the onboarding and implementation journey. In addition, they helped us optimize our events structure and map it with KPIs. At the daily work level, we face complex tracking scenarios, and we’ve consistently received on-time support to tackle those challenges. ‘Never go into the Mixpanel ocean without captain HEMOdata'.”

“Mixpanel is one of a kind. It makes product and user analytics incredibly easy; creating dashboards and reports requires little effort or deep technical knowledge. Managing event alerts has solved a core problem for us: in the past, we would discover too late that events were missing or misplaced by engineers. Now, the alert tool helps us trace anomalies or drops/spikes for every single event from a single platform.”

““The product team had to be more thoughtful about making those changes,” Ivar says. “And they knew they had to be more thoughtful because they’d seen the Mixpanel data. Without that, they probably would still be making those changes all the time.””

““We found out we were charging too much previously. That was sort of a blocker for users.””

““Without Mixpanel, that may have taken us longer to figure out.””

““If you have the data already there in Mixpanel, then that’s just immediately visible, and you can do something about it,” Ivar says.”

““It just makes it more than a tool that’s used by data people,” Ivar says. “It just becomes a self-serve tool, which is super valuable.””

“With Mixpanel, anytime somebody can answer their own question, they don’t need to ask me to go and find the data for them. And then I’m not blocking them either. It benefits everybody.”

““ Mixpanel helped us move from assumptions to real insights; cutting campaign setup time from days to hours and boosting our targeting performance. ””

““With Mixpanel, we can finally move from guessing to knowing. Cohorts and integrations gave us the speed we needed. Our teams can now test and learn in real time.””

“Migros One is a great example of a company that embraced analytics not just as a tool, but as a mindset. Their cultural shift to data-driven decision making is what accelerates their growth.”

“Mixpanel has transformed how we approach growth. Every team can now access the insights they need instantly, which makes us more agile and confident in our decisions. Partnering with Omtera ensured we had the right foundation and guidance to make this shift quickly and effectively.”

“Our strategic partnership with Migros One is focused on embedding AI powered analytics into leadership culture leveraging Mixpanel to enable faster decisions, stronger customer experiences, and sustainable growth at scale. We are proud to contribute to this journey.”

“We were spending far too much time writing SQL queries and repeating the same campaign tests. The delay between idea and execution was holding us back.”

““We’re excited to continue exploring this direction with Mixpanel,” concluded Waranugraha.”

““As we look to the next phase, we envision AI embedded in processes from requirements gathering through testing and deployment,” said Pramana Suranta. “We recognize AI’s potential to streamline manual work and further enhance our focus on other areas, allowing our teams to accomplish more, especially in maintaining quality. We see AI helping with forecasting peak seasons, particularly during high traffic events like Christmas and Hari Raya, to better allocate resources like server instances without wasting budget on over-provisioning.””

““We see MCP as an important step toward the next generation of analytics where data is not just visualized in dashboards but actively integrated into how teams think, investigate, and make decisions,” said Waranugraha. “MCP opens the door for analytics to move from passive reporting to an active intelligence layer that helps teams understand their systems, users, and product decisions much faster.””

““Before MCP, approximately 200 employees actively used Mixpanel,” said Pramana Suranta. “By connecting the MCP agent, we’ve unlocked data for 100% of the company with all 900+ employees at DANA now having access.””

““Instead of having a specialized engineer spend hours digging through dashboards to understand an incident, anyone on the team can now ask a question and get the full story from user impact to potential root cause in minutes versus hours,” cited Waranugraha.”

““Using MCP, we have reduced the time spent on manual work so the team can focus on planning for improvements and better decision-making,” said Pramana Suranta. “It used to take half a day for the 20 people involved in moving data for a C-level report. Now it’s down to less than a minute, and we have been able to recoup that time for more value-add work.””