SEQUENCE

““ Sequence reduced our revenue slippage by automating billing for our custom contracts. Our team summarised it well by saying that Sequence is the Ramp for Accounts Receivable, as we now don't need to hire a dedicated person to manage revenue collection. ””

““ Sequence makes quoting faster, proposals simpler for the customer to understand and upsells easier to close. But a big value-add for me is on the finance side. Once the contract is signed, the billing schedule is ready and the invoices go out automatically. 1 person alone can manage the entire revenue cycle. ””

““ Sequence consolidates 4 tools into one automated process: usage ingestion, billing calculations, payment processing, and sales order forms. ””

““ Bridge has a complex pricing model with a number of usage-based products that need customization. We were able to onboard onto Sequence in 40 days and start using them to bill customers, saving us a significant amount of time. ””

““ The acquisition process was so much smoother because everything lived in Sequence. All the billing data was auditable, all the transaction history was there. AppTech could see exactly what they were buying. When you're getting acquired, clean billing infrastructure isn't optional. I'm so glad we integrated when we did. ””

““ Due to the complexity of our billing requirements, we faced several challenges with our previous billing engine. Sequence proved to be an ideal solution—offering the flexibility we were missing and a far more intuitive, user-friendly experience. The migration from Chargebee to Sequence was seamless, and the support we've received from both the Product team and the wider Sequence team has been excellent. Any issues we've encountered were resolved promptly, and our feedback has consistently been welcomed and actioned to enhance both the platform and our experience. ””

““ Sequence has cut out the manual work around billing and kept us accurate across our consumption and outcome-based contracts. Automatically tracking usage and billing on the outcome has been immensely useful. As we grow, staying on top of collections matters, and Sequence has let our finance team stay lean and focus on more strategic work. ””

““ Using Sequence over the past year has revolutionized our ability to scale revenue collection. We haven’t needed to make any finance hires, have reduced revenue leakage meaningfully, and I’m spending less time than ever on monthly billing runs despite the fact that we’ve doubled our customer base since implementation. ””

““ We went live and Sequence immediately captured $729,000 of overages that would have taken months of manual work to calculate and bill. That alone more than paid for the platform. Now our usage syncs daily, overages are on every invoice, and the entire quote-to-cash and billing process runs itself across both entities between HubSpot and Xero. ””

““ Building a billing engine in house is undifferentiated heavy lifting and should be avoided at all costs. A long time ago we had to build one. It never worked well, cost us millions of dollars, was a thorn in our side for years, and really degraded our ability to evolve our pricing + packaging. I very much regret not moving off it sooner. ””

““ We finally arrived at Sequence where we found a platform reliable and malleable enough to handle all of our B2B billing workflows, while providing a quoting experience that reps and customers love. ””

““ Sequence does exactly what Stripe couldn’t. It handles our dynamic platform fees, custom discounts, and usage billing out of the box. We’ve eliminated manual invoicing and reduced the risk of undercharging, which has had a direct impact on our ability to capture revenue accurately as we scale. ””

“PandaDocs isn't a native invoicing system so we tried using Stripe Billing, but the two systems were disconnected. As our billing complexity increased, the total cost and operational overhead of our setup increased as well. ”Every time the sales team changed pricing, I had to spend 2-4 hours rebuilding the logic in our custom HubSpot calculator. Our finance team was delayed by two or three days just to send an invoice as we scaled.”

“At Duffel, we are trying out multiple different sets of pricing strategies at the same time, which has made billing automation a ruddy nightmare in the past...”

“I’ve been pushing to move away from Stripe Billing for a long time. We evaluated other billing and contract-to-cash platforms, but none of them offered the billing flexibility required for our complex contract terms or the polished quoting experience for our growing sales team.”

“As we grew past 100 B2B customers, it was clear we'd outgrown our seed-stage billing setup. Invoicing was manual, payment tracking was spread across multiple systems, and reconciliation took more time than it should. We needed a revenue system that could keep up with how fast the business was moving. We went through an evaluation and decided Sequence was the best option.”

“We needed to get our billing and quote to cash process under control fast. Other platforms we evaluated either required 10-12 weeks of heavy HubSpot configuration or couldn't handle the flexibility we needed around price ramping for our pilot-to-paid transitions.”

“Working with Sequence on data integration for our billing module has been a seamless and productive experience. Their team's expertise, responsiveness, and commitment to delivering high-quality solutions have significantly streamlined our processes and added real value to our operations. Integration has been especially smooth thanks to the ability to send transactional-level data, which has made the process both flexible and efficient. Additionally, the integration with Snowflake has greatly simplified our reporting, enabling faster and more insightful analysis.”

“Beyond the reduction in revenue leakage which has been a huge win. We're regularly in competitive deals and need to be flexible on pricing terms to win deals. From a RevOps perspective, I needed to give the sales folks full confidence that we can bill accurately for any pricing model / custom contract term to go to market with.”

“"Sequence makes quoting faster, proposals simpler for the customer to understand and upsells easier to close. But a big value-add for me is on the finance side. Once the contract is signed, the billing schedule is ready and the invoices go out automatically. One person alone can manage the whole revenue cycle."”

“"On the Stripe Billing side, if I had to void an invoice and recreate it, I'd lose the original invoice date entirely, which made reconciliation a mess. Prorations and usage on annual contracts had to be calculated outside of the platform entirely. We’re growing fast and there would be a lag between a deal closing and translating it into our billing system."”

““With Sequence running our usage-based billing process, I feel much more confident in our ability to scale accurate revenue workflows for our sales and finance teams. We’ve successfully moved away from our custom python script, spend fewer eng resources on billing and have a much more scalable revenue collection foundation to grow from.””

“Nice stat so far: it takes ~half the lines of code to calculate ARR using Sequence data vs. Stripe (~300 lines in Stripe SQL models specifically to calculate ARR, and around 150-200 to do the same in Sequence), and with Sequence we can do it with 1 table, whereas with Stripe we needed ~10 tables. The Sequence code is also far cleaner comparatively as a result.”

“For a long time we were without an in-house Finance team and billing was secondary to closing deals. Stripe’s limitations meant that we were constantly having to do manual workarounds to avoid errors in key areas such as invoicing and revenue recognition. As the incoming Finance team it was therefore a key priority to be able to eloquently handle today’s unusual/complex scenarios as well as tomorrow’s, and to reduce the time required to get our customers provisioned. Sequence has therefore contributed to both happier customers and saved time within a busy Finance team.”

“I estimate we’ve increased our NRR by 9% through the automated overage functionality, this is likely going to be close to 20% by end of year at current growth velocity. On top of that, we have a lovable quote to cash process for both our sales team and customers.”