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Salary dataSOC 11-2021

Marketing manager salary: what employers post against what BLS reports.

Employers hiring marketing managers post a median of $167,500 a year on live listings, Level with the BLS median of $166,790.

Posted pay as of November 4, 2026, from 27,700 postings by 8,012 employers. BLS: OEWS May 2025.

Posted median
$167,500
Middle half $127,500 to $208,800
BLS median
$166,790
OEWS May 2025
Posted against BLS
0%
Posted median over BLS median
Sample
27,700
Live postings with pay, 8,012 employers
Bars span the middle half of pay, the 25th to 75th percentile. The thin line on the BLS row spans the 10th to 90th percentile; posted ranges give no comparable tails.
Marketing manager annual pay: posted on live listings and BLS OEWS
SeriesStatisticAnnual pay
Posted on live listings25th percentile$127,500
Posted on live listingsMedian$167,500
Posted on live listings75th percentile$208,800
BLS OEWS, May 202510th percentile$90,260
BLS OEWS, May 202525th percentile$123,020
BLS OEWS, May 2025Median$166,790
BLS OEWS, May 202575th percentile$216,410
BLS OEWS, May 202590th percentile$293,610
Annual payBLS OEWSPosted on live listings
10th percentile$90,260Not measured
25th percentile$123,020$127,500
Median$166,790$167,500
75th percentile$216,410$208,800
90th percentile$293,610Not measured
Sample395,240 employed27,700 postings, 8,012 employers

68% of live US listings for this occupation state pay. Posted ranges give no 10th or 90th percentile. Source: BLS OEWS(opens in new tab)

Top-paying metros

Where employers post the most for marketing managers.

The highest posted medians among the 61 metros with at least 50 postings with pay from 10 or more employers. Metros below that floor are left out.

MetroPosted medianMiddle halfBLS metro medianGapPostings with pay
San Jose-Sunnyvale-Santa Clara, CA$208,800$178,798 to $242,375$231,370-10%1,956 from 392 employers
Oklahoma City, OK$201,750$164,521 to $223,119$130,510+55%92 from 24 employers
San Francisco-Oakland-Fremont, CA$200,000$170,000 to $237,500$220,480-9%3,700 from 1,128 employers
Hartford-West Hartford-East Hartford, CT$199,800$161,293 to $228,000$163,210+22%131 from 38 employers
Sacramento-Roseville-Folsom, CA$195,000$145,400 to $225,397$164,270+19%203 from 80 employers

Metros are 2023 Census core-based statistical areas, which include smaller micropolitan areas; BLS publishes no wage estimate for some of them. A small market's posted median rests on the employers hiring there now. Each metro name links to live marketing manager jobs there.

Method

How the two numbers are made.

Posted pay comes from live US job postings in Metaintro's index, read from employer career sites and applicant tracking systems and coded to the 2018 SOC. A posting counts when it states pay in US dollars; we annualize the midpoint of its range and keep values between $15,000 and $1,000,000 a year. These figures are from the November 4, 2026 edition of the Direct Hiring Demand Monitor, covering postings live through November 3, 2026.

We publish an occupation only when at least 300 live postings state pay and at least 10 employers post them. A metro is listed only with at least 50 postings with pay from 10 or more employers. Anything below those floors is left out, not estimated.

BLS pay is the Occupational Employment and Wage Statistics survey from the U.S. Bureau of Labor Statistics, OEWS May 2025: annual wages of people already employed in the occupation. See the BLS figures for this occupation(opens in new tab) or the full OEWS tables(opens in new tab).

The gap is the posted median divided by the BLS median, minus one. The two measure different things: posted pay is what employers offer new hires today, the BLS figure is what everyone in the job earned at the survey date. Wage growth since then, which jobs are being advertised, and pay that a range leaves out all move the gap. Read it as a market signal, not a correction to BLS.

How to cite

Free to reuse with attribution.

Quote, chart or republish these figures with a credit and a link. Please name the edition date, since posted pay moves with the market.

Metaintro, "Metaintro Salary Data: posted pay against BLS OEWS", marketing manager, edition of November 4, 2026. https://www.metaintro.com/data/salaries/marketing-manager

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