CreatorIQ

“At Moose Toys, creator marketing is at the center of everything we do. We’re a family company, and we create family-friendly storytelling and campaigns. Utilizing creators as storytellers has helped Moose express our authentic brand voice. It's something that we put as the cornerstone of our marketing plans.”

“Being able to bring creator marketing in-house has been great for us as a company, and I'm really happy that we got CreatorIQ. It’s the perfect platform for us.”

“One, it saves us a lot of money because we don’t have to pay all these agency fees. Two, we're able to see the data and metrics right then and there within the platform. And three, I love it,”

“I think everything that CreatorIQ offers really makes it the perfect, fully-rounded solution for SanDisk.”

““At Nestlé Health Science, we work with multiple global brands all around the world that all have their own creator programs and their own influencer rosters, so we use CreatorIQ to drive that unified approach."”

“Influencer marketing works really well against all of our other channels… comparatively in terms of its cost it’s benchmarked against our media buying teams but that doesn’t even allow for the additional value of those recommendations coming from people that the audiences trust and it’s really hard to put a metric against that. We know that for every £1 spent, influencer marketing outperforms most of our other channels, and we rely on campaign management technology like CreatorIQ to tie everything together.”

“CreatorIQ campaign reporting allows us to align KPIs and provides one source of reporting truth across our global marketing teams and influencer campaigns.”

“CreatorIQ has been really helpful in enabling team efficiencies. Whether that's from creator discovery to [performance] metrics, being able to house everything within the platform has meant that we save time, everyone has access to the same data and information, and ensures that we're able to deliver a seamless campaign right from the beginning to the end.”

““Without CreatorIQ, working with so many influencers across different markets would be quite difficult. But because we're able to do everything within one platform, it allows for a seamless [execution]."”

“To be able to find the right creator and brand fit, you need to be incredibly data savvy today. CreatorIQ really provides a ton of data at your fingertips in terms of understanding creator audiences and content, and you really wouldn't be able to do the job without having that data.”

“We want to make sure that anyone we're proposing back to our clients is safe and ultimately the right fit,” Steven says, “so quickly being able to see that in CreatorIQ is immensely valuable to us.”

“Integrating CreatorIQ's API with our proprietary data platform allows our clients to have information from all of their campaigns at their fingertips,” says Steven. “Our clients are able to see at any moment how the content is performing, understand efficiencies and cost-effectiveness, and get all the different data points that are important to them.”

“Using CreatorIQ to help streamline a lot of those operational elements has been key,”

“We use the CreatorIQ API in so many different ways,” Steven says. “One of the main ways is to track all of our content and analyze it at a deep, deep level, so that we can understand who the trending creators are within our program, see the top content performance, and really glean insights on content types, engagement rates, and all the different metrics that the API provides back to us.”

“We use CreatorIQ's advanced analytics engine to power our brand safety monitoring that ensures creator talent is always a safe and effective client fit.”

“What would your job be like if you didn't have CreatorIQ? CreatorIQ plays an instrumental role in our ability to properly plan, benchmark and measure campaigns.”

“How has it been working with CreatorIQ’s team? The CreatorIQ team is the leading SaaS team in the influencer marketing space who are incredibly smart influencer marketing experts and are responsive.”

“What would you tell other companies considering using CreatorIQ? If you’re investing in influencer marketing, CreatorIQ is instrumental.”

“How would you describe your experience with CreatorIQ in three words? Insightful, Actionable and Measurable”

“The influencer program played a critical role in activating the PEANUTS® community which led to mobilizing a larger Gen Z and millennial cohort to donate. This campaign set records for Gen Z donations—helping introduce the rewarding altruistic power of giving blood to an entire new generation of donors.”

“Influencers play an important role as they help us tell authentic powerful stories of the need and benefits of donating blood and provide us with content we can use in an omnichannel approach across paid and organic social, earned media and email. We love working with ActivateHQ and CreatorIQ to identify and collaborate with influencers and effectively measure this important program.”

“CreatorIQ’s simple and customizable interface helps our team efficiently share key data with our partners across the Univision ecosystem. Our internal team leverages CreatorIQ to assist our Sales teams to package and deliver campaigns that drive measurable conversion with digital creators.”

“ShopStyle has increased efficiency by 40% with CreatorIQ because we’re able to use the CreatorIQ API plugin to import our sales data for each individual blogger.”

“What is really cool about CIQ is the campaign planner, which is an area of the platform my team uses very often. Once a campaign closes and we pitch the influencers we provide different scenarios to the client and lead them through the possible KPIs we can hit depending on who we partner with!”

“CreatorIQ helps my team be more collaborative and more efficient with their time. In turn, this allows us to close more projects and give more campaigns to each individual team member to manage—all of which helps Foodie Tribe grow!”