CreatorIQ

““At Nestlé Health Science, we work with multiple global brands all around the world that all have their own creator programs and their own influencer rosters, so we use CreatorIQ to drive that unified approach."”

“CreatorIQ helps us overcome these challenges with its vetting and discovery capabilities that are very robust and powerful. This enables us to mitigate the risk of partnering with the wrong creators.”

“CreatorIQ has helped us identify those safe creators so that we know that we're making the right decision when we're partnering with them.”

“CreatorIQ validates a lot of the work that we've been doing and shows how much creator marketing is giving back to the business.”

“At Moose Toys, creator marketing is at the center of everything we do. We’re a family company, and we create family-friendly storytelling and campaigns. Utilizing creators as storytellers has helped Moose express our authentic brand voice. It's something that we put as the cornerstone of our marketing plans.”

“The future of brand building will be creator-centric and creator-led. Right now, we're seeing that partnership with brands and creators to promote those brands. But I think in the future, we're probably going to see those creator-founded brands leading these spaces as well.”

“To be able to find the right creator and brand fit, you need to be incredibly data savvy today. CreatorIQ really provides a ton of data at your fingertips in terms of understanding creator audiences and content, and you really wouldn't be able to do the job without having that data.”

“We want to make sure that anyone we're proposing back to our clients is safe and ultimately the right fit,” Steven says, “so quickly being able to see that in CreatorIQ is immensely valuable to us.”

“Integrating CreatorIQ's API with our proprietary data platform allows our clients to have information from all of their campaigns at their fingertips,” says Steven. “Our clients are able to see at any moment how the content is performing, understand efficiencies and cost-effectiveness, and get all the different data points that are important to them.”

“Using CreatorIQ to help streamline a lot of those operational elements has been key,”

“We use the CreatorIQ API in so many different ways,” Steven says. “One of the main ways is to track all of our content and analyze it at a deep, deep level, so that we can understand who the trending creators are within our program, see the top content performance, and really glean insights on content types, engagement rates, and all the different metrics that the API provides back to us.”

“Amazing! The CIQ team is acutely aware of our goals and serves as a sounding board each step of the way.”

“I would tell them you absolutely need this tool to help you competitively benchmark your brand against others in the space, and understand the quantitative levers that power your community and influencer programming. I don’t know how anyone can be strategic, or say they truly understand their community, without CIQ.”

““New customers are recognizing us everywhere; they are coming into our boutiques and retail partner stores, raving about our bestsellers from seeing them on TikTok, which is exactly what our goal was. We’ve also seen an influx of product reviews sharing the same sentiment. This speaks to the marketing programming we’ve been ramping up over time and we believe this is just the beginning.””

““It can be difficult to measure the health and strength of influencer content for brands. With CreatorIQ, we’ve not only been able to accurately measure how content performs, but also enjoyed an easy, intuitive software that’s enhanced our programming and goals.””

““With such an understanding, passion and drive, GateMaker has been a crucial piece to our influencer marketing puzzle. It takes a certain level of expertise to succeed in this space, which is always evolving. As a team, we’ve created a strong foundation for our influencer marketing efforts with true collaboration and admiration for the brand.””

“CreatorIQ has been really helpful in enabling team efficiencies. Whether that's from creator discovery to [performance] metrics, being able to house everything within the platform has meant that we save time, everyone has access to the same data and information, and ensures that we're able to deliver a seamless campaign right from the beginning to the end.”

““Without CreatorIQ, working with so many influencers across different markets would be quite difficult. But because we're able to do everything within one platform, it allows for a seamless [execution]."”

“CreatorIQ campaign reporting allows us to align KPIs and provides one source of reporting truth across our global marketing teams and influencer campaigns.”

“CreatorIQ plays an instrumental role in our ability to properly plan, benchmark and measure campaigns.”

“The CreatorIQ team is the leading SaaS team in the influencer marketing space who are incredibly smart influencer marketing experts and are responsive.”

“If you’re investing in influencer marketing, CreatorIQ is instrumental.”

““We couldn't ask for a better partner as the Red Cross team is tremendously strategic with a purpose driven mission perfectly suited for cause influencer marketing. Cause campaigns such as PEANUTS® do well as it's a win win for donors as they altruistically help others while receiving a one of a kind custom PEANUTS® and Red Cross t-shirt as a gift for their donation.””

““The influencer program played a critical role in activating the PEANUTS® community which led to mobilizing a larger Gen Z and millennial cohort to donate. This campaign set records for Gen Z donations—helping introduce the rewarding altruistic power of giving blood to an entire new generation of donors.””

““Influencers play an important role as they help us tell authentic powerful stories of the need and benefits of donating blood and provide us with content we can use in an omnichannel approach across paid and organic social, earned media and email. We love working with ActivateHQ and CreatorIQ to identify and collaborate with influencers and effectively measure this important program.””