Attio

“Attio is the furthest we've ever gotten with any kind of firm-wide software – it’s a huge improvement,” says Matt.”

“Even though I’m not a CRM expert, migrating to Attio was seamless,” adds Matt. “The Attio team is also always responsive, thoughtful, and eager to help when we have any questions.”

“We’ve struggled with fragmented software usage for over 20 years,” says Lauren. “But with Attio, all of the deal and relationship data that was once scattered across our stack has been pulled into one place. Having instant access to all our data is incredible. It definitely does feel like magic.”

“We’ve had such a positive experience that I would tell everyone to explore Attio, regardless of your business model – it’s an incredible product.”

“It’s amazing to see how much progress we’ve made in just a year of using Attio. Even the team members that don’t use the interface as much still contribute to the shared knowledge base – it truly is a source of truth for the whole team.”

“The flexibility of the API and intuitive documentation made it easy to build and customize a tool which acts as a natural extension of our existing workflows. The whole team loves it because they have easy access to the critical information they need – it works like magic.”

“We’ve configured a number of automations which create tasks for the team to update data in Attio, or sync data between other platforms into an Attio list. It’s made our processes so much more efficient.”

“Although on the surface each workflow saves only a few seconds, the compounding effect of running them repeatedly is vast – we’re saving hours, even days, every month.”

“Attio’s data model is incredibly flexible and easy to experiment with to extend its functionality. We’re even trialing a custom object for Investors to track Companies, People records, or both, all in one place.”

“Building this way in Attio has dramatically improved our investment processes and given us much better visibility over what’s in the pipeline, allowing the team to focus on important tasks, instead of manual, repetitive processes.”

“At Seedcamp, we're very careful with the founder's journey, so it’s crucial that our CRM helps us to drive that personalized experience. Attio enables us to do exactly that.”

“But most of all, the Attio team treats customers as people. That’s extremely rare in the world of CRM.”

“Right from the outset we've felt so supported by the team – all the way through discovery, onboarding, and then ongoing customer support. Whenever I have a question, there's always a human I can reach out to,”

“We saw the value immediately. Before Attio, we'd have to ask each other so many time-consuming questions. Now, with such a powerful data model and sleek UI, we can find what we need without disrupting our workflows.”

“We’re looking forward to building more workflows on top of Attio, and integrating it even more deeply with the rest of our stack. I’m excited to see the product evolve in the years to come, and have faith in Attio’s ability to scale with Modal as we grow.”

“Everyone is noticeably bought into the product, and actually happy to look at data in Attio, add notes, create lists, and interact with the platform as a whole. I’ve never seen people so engaged in a CRM.”

“Using workflows, we’ve been able to turn this process into an engine for growth.”

“Attio gives us confidence that we have a strong foundation of customer data that we can trust, which enables us to build very high leverage, high impact workflows and automations to drive our GTM motion.”

“Attio is so sleek and modern that it’s ultimately just a delight to work in. I genuinely feel happy when I’m in the product, which is almost unheard of in the CRM space.”

“"Attio gives us the structure and visibility to scale partnerships without slowing down. It's slick, smooth, buttery, and it's only going to get better as we build."”

“"In Attio, we can see the company, each regional or product deal, and every conversation. It's finally all in one system the team actually uses."”

““Attio keeps everything organized at the company level while capturing deal details, contacts, and conversations in one place. That visibility is what drove 90% adoption, pretty much overnight."”

““and most likely the last CRM you will ever need.””

““Attio is the best CRM you will ever use,””

““It’s powerful but flexible, and it scales with us. Even if our business changes or evolves in the future, we can shift and adjust as needed.””