Demandbase

“Demandbase has completely transformed the way we manage our leads with buying group signals. Leads are no longer stagnant; they’re activated, engaged, and moving faster through our funnel. The level of alignment we’ve built between our marketing and sales teams has set the benchmark for future initiatives.”

“I don’t think we, as a marketing organization, can return to an unorchestrated world; we’d have to have some technology solution providing structure and organization for us.”

“Having Demandbase as our hub has automated our digital strategy. We can be more strategic by seeing the big picture in one platform versus gathering information from multiple tools.”

“For larger accounts, making sure we get in front of the right people is a top priority. With the help of Demandbase and Inverta, we’ve been able to optimize our audience targeting to increase engagement.”

“Demandbase gives us a whole new level of insight when it comes to intent and making decisions on where to invest our budget”

“Demandbase’s ability to aggregate 1st and 3rd party data and intent, as well as the ability to customize account journey stage, enables marketing teams to orchestrate campaigns that follow and move accounts through various stages of the buyers’ journey with tailored messaging and content, and deliver qualified accounts to the sales team for higher conversions to opportunities.”

“We made significant improvements in how we understand and connect with our intended audience. By enhancing our analysis, segmentation, and engagement techniques, we have aligned our strategy, technology, and process to deliver a superior experience for our target market. As a result, we have seen substantial growth that we can prove through lift analysis. Our investment in account-based marketing (ABM) has paid off, as we've been able to demonstrate that our efforts are generating meaningful results.”

““We have a pretty exceptional adoption rate,” remarked Matt modestly as he shared their stats. “97% of reps use the Demandbase sales intelligence solution at least once a week and 80+% use it every day.””

““You almost can’t put a price on that kind of confidence, because when reps are confident in their job, when they’re comfortable with the business processes, when they’re comfortable with the tools they use, then they’re going to have high job satisfaction and lower turnover.””

““Everything was exactly where you would expect it to be. There wasn’t really much of a learning curve, which was surprising for a tool as robust and potentially complex as a data cleansing tool.””

““The reps really get excited that they can find basically whatever customers they want right at their fingertips””

““If it’s a topic the prospect is researching and it’s a topic we offer, that’s a good indication for us to get ahead of the sale. It’s like reading the customer’s mind in terms of what they actually want.””

““All those kinds of things — reps’ confidence in the data and tools, satisfaction in their jobs, reduced turnover — really add up in the end to a product that’s worth more than its weight.””

““It was a nightmare,” declared Matt Norris, Sales Operations Specialist at Navisite. “We had six account records for every account, lots of duplicate contacts and leads, and an amalgamation of processes for maintaining the data — some good and some not so good.””

“Other platforms are limited in the information they provide, while Demandbase brings our ABM initiatives to a new level.”

“I want 100 percent control over the way I structure programs, and not to be limited by the number of campaigns and other things that come with the managed service model. The self-service capability Demandbase offers is ideal for marketers that want to roll up their sleeves and set up a ton of microsegments to ensure they get maximum account and intent user coverage from their media spend.”

““A lot of enterprise customers need to plan upfront what they want to spend on display for the whole quarter. You have to kind of guess what you're looking to allocate per target account. Whereas with Self-Serve Targeting, marketers can see the available impressions per account and make a data-driven decision on the necessary budget before even launching a campaign.””

““I’ve only been doing it for a couple weeks, but so far it looks like the engagement rates are a little bit higher than what I’ve seen before, which is encouraging to see.””

““I spent 50% less time managing campaigns this quarter because of JourneyIQ””

““I wanted to build a model ABM program based on best practices. Demandbase really helped make that happen,””

““I had to be very proactive to share and evangelize the results of our program, and the impact it was having on our accounts. The outcomes help me justify continued investment!””

““The team at Demandbase has been really integral to our success — more than just a technology or a platform. We’ve engaged with experts across many, many departments at Demandbase that have invested in helping us train, enable, and continue to have success with our ABM efforts.””

““If I found myself in a place where I didn’t have Demandbase tomorrow, I would be stepping back into a dark, dark world.””

“Without Demandbase, we’d be blindfolded and forced to return to a very basic process that no longer works.”

“If you took Demandbase away, we wouldn’t be able to dynamically segment our customers or have the insights to make intelligent decisions about our marketing and sales strategy.”