Optimove

“Thanks to the knowledge they bring, Optimove Professional Services have not only helped us to improve results, but also improve ourselves as marketers.”

“It was great to be able to personalize our players' experience based on events they're interested in, rather than feed them random bits of information. We were able to segment players down to a tee, focusing on the players that have a genuine chance to convert into active players.”

“We like to keep players engaged and yet comfortable with the promotions we send them. Track and Trigger has helped us achieve that. Extending our realtime capabilities is definitely our goal over the next six months.”

“The customer model is something we’re really impressed with and that we definitely could not do before Optimove. We also use our lifecycle stages as stages to understand marketing impact”

“The major phase in our partnership with Optimove was setting up a team that worked together with Optimove to define the use cases we wanted to achieve, define the technology to get there, and plan the roadmap together, starting from small results and then scaling to a full solution.”

““The campaign was very active throughout the whole period, and the gameplay count stayed high every day,” she noted.”

“Optimove’s robust testing capabilities are a true game changer for us. We were able to discover so many unintuitive insights using Optimove’s test and control groups.”

“We use Optimove at least once a day for reporting and analysis, to answer pressing business questions. In a recent board meeting, some of our execs were interested in the future value of VIP, active, and new players. Right away, I was able to pull the data from Optimove, immediately showing our board the results”

“Optibot’s insights are mind-blowing and it's so fun to use. The selection of recommendations which Optibot provides is great, and sometimes we even take a screenshot and send it on to our VP or another executive.”

“Before Optimove, our team was not able to increase the volume of campaigns and scale CRM marketing. Using Optimove, it was easy to develop Lifecycle based, AI-driven campaigns. We now consistently communicate with customers based on realtime and predictive behavior, targeting each player with personalized offers that are relevant to them”

“Our biggest win wasn't only in metrics. It was in culture. Marketers started thinking like analysts, and analysts started thinking like growth drivers.”

“We didn't increase headcount. We increased agility. With the same team, we achieved far more output.”

“It worked like a snowball. When engagement improved at the top of the funnel, everything downstream improved as well.”

“Every change we made was intentional. The collaboration with Optimove helped us redesign our journeys in a way that scales sustainably.”

“We eliminated the waiting time between CRM and the data team. Now we can reach customers faster with more relevant communication.”

“We empowered the people who know our customers best. Once hesitation disappeared, execution speed increased dramatically.”

“By the time we adjusted our campaigns, our customers had already moved on.”

“The ability of Optimove’s AI to identify the best journey for each individual player has led to a significant increase in player retention. That is why we trust Optimove’s AI with making the best decision for each customer on 98% of our campaigns.”

“Before adding Optimove our marketing was geared towards batch and blast campaigns that weren’t very personalized. Having Optimove has allowed us to move to an extremely personalized and automated marketing strategy, improving our results across all key metrics.”

“Optimove inspired a revolution in STS by setting a golden standard for what technology, automation, and scale should be.”

““Optimove not only allows us to reach our customers across any marketing channel we desire, but has also provided incredible efficiencies when doing so. For example, we have reduced the number of templates needed for a campaign by a factor of three!””

““Optimove helps us develop personalized cross-sell campaigns to effectively incentivize purchases across categories, at scale. With Optimove we are not required to put in more work even if our customer count would significantly increase.””

““Optimove’s ability to tailor its platform to our needs has helped us easily scale our personalization for multiple countries and regions by providing the flexibility to implement global programs with a localized strategy. This is something we clearly could not do with our previous provider””

““The Snowflake integration gave them reliable access without clunky exports or manual transfers.””

““This was never going to happen overnight,” Wilson said. “It’s a marathon, not a sprint. You need a long-term vision and a partner that’s aligned with it.””