Salsify

“Salsify helps me to be more efficient in everything that I touch in my work, and it’s a comprehensive way for my team to keep focus on what’s important. Nothing ends up on our website without going through Salsify first, and that ensures that our customers are getting the best they can from us.”

“We had been using Salsify Workflows to manage our work,” Creese says. “But Intelligence Suite can now do the bulk of this work for us — and that's the power of the solution.”

“"All of the work that we have done to get our data organized and accessible will enable our next-generation commercial modeling,” the team highlights. “As our confidence has grown in the value created by our partnership with Salsify, we have begun expanding the tool to other business units. Salsify has created opportunities for us to flexibly adapt to the ever-changing customer and digital landscape in the years ahead.””

“"There’s been a culture shift. The internal and external sales and service teams expect the data in Salsify to be updated. It’s truly our source of truth.””

““Salsify has enabled a deeper collaboration with our distribution partners … We can now serve as our own ‘second source’ for items not in stock, allowing us to quickly suggest alternative ‘in-stock’ items and reducing the risk of a sale going to a competitor.””

““Within 60 days, over 100 users accessed the portal, which we estimate to equal 10 hours of time saved — and we’re just getting started … With one account, incoming cases were almost immediately reduced by 33%.””

““Before Salsify, it took six minutes per product to upload a New Item Setup template; after Salsify, just 30 seconds … That’s an 83% reduction!””

““One of the main questions from our Broadline Distribution Partners, who manage thousands of primary suppliers, was pricing,” says Warren Rupp’s digital development manager. “Our customer service teams were challenged with quickly finding specific, accurate pricing information across a wide range of custom agreements. With Salsify Catalog Sites, we create an on-demand digital portal that distributors can access on their own, with updated pricing and product availability included. They don’t need to call customer service at all and, most importantly, they can trust that the data is up-to-date.””

““Our buyers are increasingly using digital tools when searching for product solutions and maintenance parts … Having our attributes organized and accurate allows us to be found even in unbranded searches, which facilitates faster and easier direct customer engagement.””

““Our content operations have been substantially improved. Not only has AI accelerated our processes so that our team can now spend time on higher-value work, but the operational impact has been significant; we have more and better product information available to our customers and partners, supporting our broader digital experience and content objectives.””

““These results were meaningful and supported Atkore's broader goals around digital efficiency, improving organic search visibility, and scalable content operations,” Gilbert says. “We were able to improve the quality and volume of website-facing product content while reducing manual effort.””

““We implemented Salsify and saw near-immediate value to our processes,” says Seth Gilbert, senior digital marketing manager at Atkore. “But as the company grew, we knew we needed a continuous improvement strategy to expand the value of the platform to make our product content operations faster, more scalable, and more consistent.””

“Automating Premium A+ publication has removed a significant amount of manual work. It makes the process more efficient for both our teams and our agency, allowing everyone to focus on more value-added activities.”

““We no longer spend time going back and forth with customers after accidentally sending them incorrect data,” Kübra says. “They have more confidence when placing orders with us.””

““With Catalog Sites, we can create a launch kit in just one hour, including all of the required data and visual assets. On a yearly basis, that’s a savings of 35 days’ worth of manual work.””

““The Intelligence Suite’s AI capabilities completely transformed how we approach localized content. We went from manually translating and tweaking copy to having alt text, first-draft product copy, and translations generated automatically and routed directly through Salsify workflows for human review.””

““Salsify was the lifeline we needed. It allowed us to redesign our entire product operations from the ground up, replacing our fragmented processes with a standardized, highly advanced workflow-driven operating model.””

““If I had to summarize the impact Salsify and the Intelligence Suite have had on Ultimate Products, I’d say it turned our biggest operational bottleneck into our greatest competitive advantage.””

““The Intelligence Suite’s AI capabilities completely transformed how we approach localized content,” Gilmore says. “We went from manually translating and tweaking copy to having alt text, first-draft product copy, and translations generated automatically and routed directly through Salsify workflows for human review.””

““Salsify was the lifeline we needed,” Gilmore explains. “It allowed us to redesign our entire product operations from the ground up, replacing our fragmented processes with a standardized, highly advanced workflow-driven operating model. In just a year, we’ve gone from zero adoption to 200 employees using the platform.””

““We are getting products to market much faster with far superior content. We have already accomplished so much, and we are looking forward to doing even more,””

““We are seeing cleaner, faster launches. There were always massive gaps between when we launched a SKU and when we saw sales on that SKU, sometimes as high as three to five months. Now, we’re seeing sales in the same month, and search rank is taking off.””

“We love looking at Salsify and thinking outside of the box about how to use the platform to improve our processes — even when it has nothing to do with sending content to a retailer site. We continuously ask, ‘How can this be automated?’ Salsify has really transformed the way that we work.”

“We reduced the time to finish all content to weeks instead of months. We reduced the number of copywriters to two and have our team working on more strategic initiatives to increase sales.”

“With everything in one place [with Salsify Catalog Sites], if someone is sort of on the fence about what to order, they can now click through and see all the marketing firepower behind the product. They can do that in 10 seconds rather than 10 minutes.”