Hightouch

““ Hightouch feels like a natural extension of Looker and reinforces the position of the semantic data model as the single source of truth. It powers a variety of Data Activation use cases, supporting our beyond-BI strategy by providing teams with access to data when and where they need it to improve everyday operations. This has had a big impact on the company, bolstering employee trust in available data. ””

““ Intercom gives us the ability to dynamically communicate with both our customers and partners so they can stay up to date with product features or compliance changes where they need to take action immediately. ””

““ We can granularly target thousands of customers and surface specific information to specific users based on their historical data and their behavioral data. Doing this, we’ve been able to convert more leads and generate more revenue. ””

““ Hightouch allows us to leverage our existing data models so we can take action on our data immediately. We don’t have to worry about where the data comes from or how it’s modeled because Hightouch takes care of everything. ””

““ Previously, we had built a home-grown pipeline that took days to sync data to Intercom. Using Hightouch, I was able to sync that same data in minutes. Our data team doesn’t have to spend time debugging their code anymore because Hightouch has a built-in debugger and version control. ””

“Hightouch, Snowflake, and Fivetran are a force multiplier. Everyone is more effective with our new data stack. Word got out that we can send data from our data platform to just about anywhere, and our business stakeholders have lined up.”

“It’s really easy to build bridges to nowhere in data science. We have a model to predict customer churn. That’s great, but now what? Hightouch makes it easy for us to take action based on these models. We send a churn-prediction score to Marketo, Pendo, and Salesforce, and teams throughout the business take action.”

“Before Hightouch, we had all of this janky code for Slack alerts that would break frequently, and only one person could fix it. Now we spin up a Slack alert in minutes, and it never breaks.”

“We ran an experiment around first shift bonuses and followed different test groups through the application process to see how much the bonus influenced shift completion rate. Without Hightouch this experiment cost us $1.3M. With Hightouch, we’re able to intelligently target applicants and achieve the same incremental gains at an annual cost of $260k.”

“One-third of our Hightouch users are on business teams like marketing, support, and sales. They’re able to build audiences without ever having to interact with the data team. Hightouch is powering audiences for emails, texts, in-app messages, and even ad retargeting across Google and Facebook.”

“We used to have a pod of integration engineers whose sole focus was piping data out of our MySQL databases to all of our various destinations. Now we’re able to use Hightouch for 90% of our use cases, and this has freed up our integration team to focus on other things.”

“It could take weeks or months just to get data into Snowflake and we’d spend even more time later on anytime an API changed. With Fivetran, we have access to our data immediately, and we don’t need to have senior engineers managing in-house pipelines. That’s a huge cost saving for us.”

“There were some tables that we couldn’t even touch in MySQL. With Snowflake, it’s never been a problem. We don’t even have to upsize our compute because Snowflake is so performant.”

“We’d try to run these really big, expensive queries, and our engineering team would just look at us and wonder why we were sucking all the life out of our databases.”

“We faced a real risk of propagating Covid to the most vulnerable people if our data was not trustworthy. Hightouch, Snowflake, and Fivetran are absolutely vital to our core data operations.”

“We want to democratize Product Leveraged Growth data for the entire company: from product, finance, GTM, customer success, and everyone in between. Hightouch enables us to do this by putting this data into each stakeholder's tools”

“Unlike Zapier and CSV uploads, Hightouch lets you use any unique field as a primary key to match a HubSpot contact: we were no longer just restricted to a customer’s HubSpot ID. This was a game-changer for us to handle migrations and connect our financial data from multiple sources”

“Within the first six weeks of using AI Decisioning, I feel like we’ve gathered more insights than we had in the prior 12 months. The richness of the data we’ve gotten from it has been phenomenal.”

“What's been really positive is that we've seen a 10 percent uplift in shop conversion... And that 10 percent uplift in shop conversion should result in about a 20 percent uplift in revenue in 2025.”

“It would take years to get to the level of insight that we've garnered in a matter of weeks.”

“Data is core to our business. Taking that data and putting it in the right place at the right time is key and that is exactly where Snowflake, Hightouch, and dbt help.”

“Creating syncs in Hightouch can take as little as an hour with testing. Because of this efficiency, we now use Hightouch to power a number of important workflows that are used across the entire business.”

“Hightouch really expands the reach of Snowflake for us. Not everyone is doing their work in a BI tool—some of our employees are doing it in a CRM, and that is why Hightouch is valuable.”

“Why reinvent the wheel when something has been done a thousand times? I don’t want anyone on my team doing something that has been done before if that can be avoided. Hightouch, Snowflake, and dbt have made my job so much easier.”

““ We’ve gone from what could have been a six-month wait for data down to a matter of days, and that means we can run experiments and launch new campaigns immediately. ””