Tealium

“Whilst our transformation is a work in progress, taking the initial step of implementing a CDP was a breakthrough in our digital publishing activities that will define our future customer strategy. We have successfully enriched in excess of 200,000 customer profiles. The ability to enrich those contacts with their behavioral data means we now have a deeper understanding of our visitors and ensure greater personalisation. We are in the process of generating automated & personalised newsletters, which was not possible without the ability to enrich and stitch visitor profiles.”

“Rolling out Tealium AudienceStream has been a game changer for how a print-focused publisher approaches digital. Whilst our print output remains strong, it’s impossible to ignore the general shift towards digital content consumption. As a business, we knew we had to up our digital game and Tealium was invaluable in setting our objectives and understanding how to go about streamlining a complex data architecture onto a single platform””

“Tealium CDP has been integral to modernising our martech stack to achieve our CX innovation and digital business goals. In turn, Income is empowered to more effectively compete in a hyper-dynamic market.”

““Tealium came alongside us, offering solutions time and time again. At the end, we got to a solution that was going to work. We’ve implemented TiQ across 11 wholly-owned brands.””

“We’ve adopted Tealium as the technology that sits at the heart of our data strategy – enabling data gathering and data storage, right through to real-time insights analyses and audience activation. This has empowered a revolutionary view of the role of technology within the business to engender operational excellence. Complemented by AFFINITY’s CX and digital expertise, Lion has successfully digitally transformed into a future-ready enterprise.”

“AWS allows us to dynamically scale our infrastructure to the needs of the business. Tealium, built on AWS technology, streamlines the connection to other Marketing Technologies and allows us to effectively harness real time data in order to extract  business insights  across all our digital premises.”

“Through our partnership with Tealium, we’ve seen an impressive uplift in frequency, efficiency and effectiveness by being able to quickly deploy more targeted communications. We’ve matured as a business, testing, learning and implementing as we go. Crucially we now have the data engine needed to propel Dunelm’s digital transformation drive.”

“Tealium succeeds where many solution providers fall flat – matching a powerful platform with trusted people who will support us at every step of our customer data journey. Whilst Dunelm is the UK’s homeware market leader, we felt we could unlock more growth by improving our customer data architecture. Prior to introducing Tealium’s CDP, our customer data was fragmented and held across multiple platforms. This made enabling customer data a clunky, inefficient and self-limiting workaround that really didn’t cut the mustard in the competitive world of omnichannel retail.”

“With Tealium’s tools, we now have a secure and standardized approach to global data collection that empowers us to understand and serve our customers better than ever before.”

“With Tealium, Providence St. Joseph Health is trying to simplify the healthcare experience and provide more consistent and personalized interactions with our consumers.”

“With Tealium, we’ve uncovered insights like people who add to cart are significantly more likely to purchase than people who sign up for our email. We would never know these types of insights without Tealium, but this knowledge now trickles throughout the entirety of our marketing program.”

““It was a very timely message, so we saw this email convert seven to eight times better than our regular emails,””

““What’s unique about the partnership that we have with Tealium is the ability to bring all of those interesting insights from all customer touchpoints. The legacy that Tealium has in this space is amazing, and we have a powerful integration that allows us to efficiently send customer data to Snowflake in near real time to drive our sales and marketing use cases.””

“AudienceStream allowed us to really speed up the implementation of specific audiences, like Hyatt employees or our upper-tier loyalty members, that we don’t necessarily need to be targeting with a paid search ad. We implemented that and we were able to get some pretty significant savings there as well.”

“In a dynamic digital economy, Danone Nutricia’s complex business model demanded a CDP that could rapidly unify and transform disparate data derived from multiple portfolio brands into actionable intelligence. The implementation of Tealium’s real-time CDP has been a game changer that instigated a data-driven revolution at Danone Nutricia. With Tealium’s solution, we have markedly improved our competitive position to confidently meet the health and wellbeing needs of individuals in a Web 3.0 era, one insight-led engagement at a time.”

““We were given early access to Snowpipe Streaming, and it’s been a game-changer. It lets us stream in Tealium events and enrich them in real time inside Snowflake—no more waiting for a batch run””

“Tealium’s data orchestration capability unlocked the economic value of first-party data to deliver significant commercial returns. Amid macroeconomic uncertainty, Tealium also generated operational efficiencies, saving support agents a phenomenal 145,000 messages annually, whilst reducing time to insights from 14 days to just 30 minutes.”

“As the world’s most trusted CDP, Tealium was our partner of choice on a journey to data-driven CX excellence. Tealium CDP illuminated every user interaction along a path to purchase to identify interests, preferences and needs in real time. This crucial capability powered Bupa’s omnichannel personalisation performance to deliver delightful experiences tailored to unique customer needs.”

““Tealium’s hands-on approach and continued collaboration has been key to not only a smooth deployment but also our confidence in building further on this foundation as we continue to prioritise personalisation and a data-driven marketing strategy.””

““With Tealium, we’ve been able to remove siloes, connect our data, and create a new standard when it comes to understanding our customers at Bosch Power Tools. We can now build rich user profiles and execute more personalised marketing activity, while adhering to stringent data privacy regulations. This allows us to create better experiences for our users and improve our advertising efficiency.””

“Tealium’s post-processing functions and real-time data streaming are the two features that are differentiating. They are specifically why we’re using Tealium instead of Adobe.”

“With Tealium’s solution, we now have a platform that can link data with other tools and put it to full use, such as more advanced advertising displays and real-time digital marketing. We are already beginning to see visible effects little by little, but in the future, we are thinking about making visible the ‘invisible effects’ of connecting us with our customers. We would like to work together with Tealium to achieve our business goal of increasing adoption of our service.”

““Our aim is always to provide the most tailored experience to our customers, and to succeed in that we knew we had to leverage a state-of-the-art MarTech architecture that had data at its heart. Tealium’s CDP, which utilizes 1st party data generated through our website, particularly through the configuration tool, is the ideal way to maximize personalization for our customers. Using Tealium has enabled us to reimagine the way in which we target prospective customers.””

“With SpeakData’s trusted expertise, MitoQ could deliver world-class omnichannel experiences activated via Tealium’s CDP to inspire consumer action through impactful education. In turn, MitoQ is at the forefront of global health innovation to serve the wellbeing of its customers optimally.”

“As Tealium’s first certified solution partner in New Zealand, SpeakData is at the forefront of accelerating the time to value of CDP adoption. Our strategic counsel empowered MitoQ to maximise the value of CDP adoption through an effective implementation, and the transformation of disparate data into a strategic asset for real-time activation.”