Salsify

““The Intelligence Suite’s AI capabilities completely transformed how we approach localized content,” Gilmore says. “We went from manually translating and tweaking copy to having alt text, first-draft product copy, and translations generated automatically and routed directly through Salsify workflows for human review.””

““Salsify was the lifeline we needed,” Gilmore explains. “It allowed us to redesign our entire product operations from the ground up, replacing our fragmented processes with a standardized, highly advanced workflow-driven operating model. In just a year, we’ve gone from zero adoption to 200 employees using the platform.””

““We are getting products to market much faster with far superior content. We have already accomplished so much, and we are looking forward to doing even more,””

““We are seeing cleaner, faster launches. There were always massive gaps between when we launched a SKU and when we saw sales on that SKU, sometimes as high as three to five months. Now, we’re seeing sales in the same month, and search rank is taking off.””

“We love looking at Salsify and thinking outside of the box about how to use the platform to improve our processes — even when it has nothing to do with sending content to a retailer site. We continuously ask, ‘How can this be automated?’ Salsify has really transformed the way that we work.”

“We reduced the time to finish all content to weeks instead of months. We reduced the number of copywriters to two and have our team working on more strategic initiatives to increase sales.”

“With everything in one place [with Salsify Catalog Sites], if someone is sort of on the fence about what to order, they can now click through and see all the marketing firepower behind the product. They can do that in 10 seconds rather than 10 minutes.”

“The progress we've made on the Amazon channel, even in the last two months, would not have been possible without us also doing all of this data work on the front end to get Catalog Sites stood up. This is the data we need to kind of go to market with a certain product on the digital shelf. Salsify is allowing us to have cleaner data to do all kinds of other things on Amazon, Walmart, and our own site,”

“Salsify Catalog Sites is really helping the team work a little bit faster and unlock a little bit more time in everyone's schedule to keep on optimizing things.”

““Salsify has made it so easy for us to create a source of truth while respecting each region’s unique needs. We are able to work more efficiently both with and across our geographies, and have drastically cut down on duplicate manual work. Our teams are spending more time on strategic initiatives, and that's helped our business overall,””

““We can now update more content, across more SKUs, across more retailers. Seeing our EC process become so streamlined and effective has been a huge win.””

““We’ve just seen a huge time reduction in being able to empower that team to be self-serving instead of chasing down information from other departments,””

“With Salsify, we now have a strong handle on our product data management process to ensure the content our shoppers see is accurate, complete — and most importantly — authentic.”

“With all of our data now in one place, it's easy to get content ready for a retailer, then simply export the Excel and send it over. Salsify’s Readiness Reports help us make sure that our data is compliant with retailer requirements before we submit.”

““We’ve gotten so many compliments from our internal teams about how much easier we’ve made their lives. Now that we’ve built that trust, we can start having more conversations about what other efficiencies we can implement using Salsify. The possibilities are endless.””

““Without Salsify, we would still be where we were three years ago, with varying degrees of content quality on each retailer’s site. Our leadership looks at our PDPs to see how the brand is showing up, so it's imperative that we keep our information accurate and up to date,” she adds.”

““These increases are huge for our team,” Mytrohovich says. “We utilize Salsify’s Brand Compliance reports to audit our product detail pages in a more automated way, and we can take quick action when content needs updating.””

““In the decision-making process, it was important for us to find a solution we could grow into and that would support multiple use cases, including syndication to various retailers, our D2C [direct-to-consumer] business, and more,” Mytrohovich says. “We found that other solutions were hard to work with. Salsify is user-friendly, customizable to our needs, and has great support documentation to help us ramp up new users.””

““The way that Salsify ensures content accuracy before we submit to the GDSN is a game changer,””

““Any updates to the data happen automatically since the GDSN channel in Salsify is connected directly to our PIM, in one platform. No matter when Kroger pulls the data, we know they’re getting the most updated information,””

““With Salsify’s PIM, all of our teams have access to the same set of information, and we’re all on the same page.””

““Final content will be added to Salsify in the morning, and we’re publishing it that same day! Depending on the retailer, it takes between one day and one week for content to be live online. Super speedy.””

““I’ve heard horror stories of people who don't have Salsify. Thankfully, in my career, I've always had Salsify to help manage content and syndication.””

“"Suppliers are happy both because their content looks great and also because their workload has decreased," Nie says. "This transformation has served as a great reminder that our suppliers are our partners, and we have the same goal: getting the right information online at the right time."”

““Using Salsify has made an enormous difference,” Nie says. “It’s really night and day from how we were working before to how we are working now.””