Hightouch

““ We know so much about our users and have so many signals to build great audiences. With Customer Studio, our marketers can build hyper-specific audiences in minutes, leveraging all of the data in our warehouse, without needing our data team. ””

““ With a traditional CDP, it would be so much more difficult to build a year-in-review campaign because you can’t do the complex number crunching that is required. The Composable CDP is the only architecture that’s flexible enough to power this type of marketing use case ””

““ Experimentation is critical to our business. At any point in time, we’re running 18 to 20 different A/B and personalization tests. With Hightouch, we’re able to bring critical insights into Optimizely that are not natively available. Hightouch is powering audiences or results for every one of our A/B tests. ””

““ Implementing and onboarding Hightouch took less than a day from start to finish to have data flowing out of BigQuery to our downstream destinations. ””

““ We relied on a traditional CDP to sync events to our downstream destinations, but it was a black box. With Hightouch, we can join millions of events across our entire data stack directly in BigQuery. ””

“Before Fivetran or Hightouch, you would just have to take their word for it. Now we can pull product data, compare it with what's in Salesforce, we can go back and say, Oh, actually, it doesn't look like it's turned on.”

“Trivial things used to take us the better part of four days to ship. We're doing most stuff the same day now. It's just given us infinitely more flexibility to support and take on new projects where we don't feel like we're constrained by the tools anymore.”

“Prior to Hightouch and Fivetran, we didn’t have Asana or time tracking data. We actually have metrics now that we can look at thanks to Fivetran for the data extraction, and then we can ensure consistency of that across teams thanks to Hightouch.”

“Entire batches used to fail outright, and we ended up with obnoxious holes in the data. We'd have to go rerun to clean it up. Now a record fails on Hightouch for an object and we know immediately. One of the things we love about Fivetran is the schema drift handling in the database, with no reliance on engineering. I don't have to file a ticket just to get a column added.”

“We've found to have more success with a purpose-built tool, versus something that does everything ‘okay’. There's certain things you just want to do well and not have to worry about it, on the ELT side with Fivetran and then on the Reverse ETL with Hightouch.”

“Our in-house tooling just didn't scale. We were hitting enough data where it took a very long time to load into our system and push back out, or just was not working anymore.”

“Our general principle is optimizing for velocity. So, how can we get to market quickly? Being able to pull that data into our data warehouse, turn them into insights, and being able to feed that back into our key stakeholders so that they can be informed about the business is probably the biggest value add that we do.”

“The value is being able to pull in Salesforce, Marketo, Asana, NetSuite and Lever, and blend the data from historically separate departments together for analysis. With Hightouch we can then push it out to make sure that everyone's looking at the same metrics.”

““ Just do the math yourself. You can run match rate tests, you can back into what you'll save on suppression, and the value of being able to experiment shows up directly in campaign performance. Test it out — you're probably going to prove my point once you do that. ””

““ I love Hightouch. I love using Match Booster. It's super easy to use. I found the cost very reasonable, especially for the B2B market. Knowing how complicated it can be to figure out the data challenges, it was really great to have this out-of-the-box solution. ””

“We didn’t want to write our own integration code for every tool, we needed to send data. Hightouch eliminates this problem, and we don’t have to worry about constant API changes. Hightouch Audiences lets our marketing team take ownership.”