Second Nature

“"When we can show that there is true value to these things and we have residents that are opting in for additional services, owners can be assured that this is a package that actually does benefit our residents," said Goodman. “It also makes them long-term residents, which directly helps our owners.””

““Getting the lease converted over to AppFolio Lease Templates instead of DocuSign has been huge,” said Goodman. “It's a timesaver for our leasing team. We want them focused on leasing properties as quickly as possible.”

““It puts me at ease knowing we’re upgrading our service and that we have answers to everything,” Kristina said.”

““They’ve allowed me to take a breath and provide even better service than before,” Kristina said. “Hands down, it’s made a world of difference.””

““The RBP tips the scale in our favor,” Alice said. “Whether it’s a new lease or renewal time, it acts as a real differentiator. Residents see the benefits and realize we’re clearly a step above other properties.””

““We’ve renewed at least 10 residents out of 115 doors who probably would have left otherwise,” she said. “When they look at other properties, they realize they’ll still have to pay for things like insurance, pest control, and filters, but they’ll have to manage it themselves and it’s usually more expensive.””

““Her credit score went up 60 points in the first year, and then another 40 the second year just by paying rent on time,” Alice explained. “She’s in a completely different credit tier now, and that was the main reason she renewed.””

““I didn’t realize how much impact credit reporting and rent rewards would have on people,” Alice said. “Just by paying rent on time, they can increase their credit scores, earn gift cards, and win prizes. Having that as a resident benefit really helped during renewal, plus it encourages on-time payments. It’s a win-win””

““We’re not doing anything additional than what we were before,””

““Once they understand the program, the response is overwhelmingly positive,””

““Whoever isn’t using the RBP is definitely missing out. It’s only beneficial, and it’s going to help you grow your company.””

““The RBP shows we’re proactive, we care about residents, and we take care of their property.””

““My job is to put our properties’ best foot forward,” Charlie explained. “We needed more reasons for residents to rent with us and owners to choose us.””

““It was a no brainer to switch over and have you guys handle it all.””

““It really becomes overwhelming for your staff. It was way too much work and we didn’t have a good way to track what was happening.””

“Knowledge is power. We know the policy. We know what we can file and what we can, or can’t, get back.”

“We had to hunt down policy details, track down insurance carriers, and try to move the claim forward.”

“It was a nightmare. Every policy had its own coverage rules, claim process, and fine print. Some residents had insurance. Some didn’t.”

“They make it so incredibly easy for you to roll it out to your portfolio.”

“Liz knows that she has fewer people reaching out to her with questions than she used to, because before it was a boring long email going over all those moving funds and pricing. Now they have less than half the number of questions because it's cleaner and condensed.”

“Now, we’ve sent out 200 leases and counting, and it’s working great. All of our residents are getting a better experience.”

“It solved so many problems. The reason why we're willing to jump into new stuff with Second Nature is because we know they have the level of support that they do. I know their character. And that's the one-hundred percent truth.”