Disney Plans About $180 Million Over Three Years for Roughly 65 Character.ai Staff It Hired
Disney estimates about $180 million in pay and retention over three years for roughly 65 Character.ai staff, plus $20 million it offers for a code licence.

Disney estimates the total compensation and retention over years 1-3 for approximately 65 Offered Employees from Character.ai at approximately US$ 180 million, under a binding term sheet attached to a motion filed on October 13 in the U.S. Bankruptcy Court for the District of Delaware. Character Technologies, which does business as Character.AI, filed for Chapter 11 on October 12, 2026, and the company those staff left would receive $20 million from Disney. For Metaintro readers who work in AI or want to, the court papers show what an acqui-hire pays in practice, how a retention pool is built, and what happens to the visa holders and the staff left behind when a startup runs out of road.
What Does the Disney Term Sheet Actually Say About Pay?
Within ten days of the agreement, Disney would require not more than six (6) employees of the Company, to be mutually-agreed by Disney and the Company, and one of which shall be the Company’s chief executive officer to accept an offer letter or enter into an employment agreement, and it would offer jobs to at least sixty (60) other Company employees.
Those offers are set at each such employee's appropriate salary, bonus and Disney stock-based compensation levels according to Disney's then-current compensation practices.
The headline estimate comes next. Based on a preliminary review of approximately 65 Offered Employees, Disney estimates the annual run rate total compensation of the Offered Employees to be approximately US$60 million. The estimated total compensation and retention over years 1-3 is estimated to be approximately US$ 180 million, a figure that covers both pay and the separate retention pool covered below.
Under the term sheet, Employee compensation, retention payments and equity incentives will be payable directly to employees and will not constitute consideration payable to the Company.
How Much Is That per Person, and Why Is It Only an Average?
Divided across 65 people, the $60 million run rate works out to roughly $923,000 per employee per year, a figure that is PPC Land's own calculation and not a number printed in the filing, and an average that will mask a wide spread between the chief executive and junior staff.
The $60 million is an estimate made based on a preliminary review, and the offers behind it are set at salary, bonus and Disney stock-based compensation levels rather than base salary alone.
Why is AI talent so costly to keep? The baseline cost to employ AI talent is very high, and frequent bonuses and the potential for large upside in equity grants are regular features of the enticement for critical personnel to remain with an AI start-up, Character.ai's chief executive Colin Adams said in a sworn declaration. Across the first eight months of 2026, personnel cost the company approximately $19.7 million, about 16% of operating expenses, against roughly 45% spent on computing capacity.
Disney will also provide an aggregate retention pool in an amount equal to US$30 million to incentivize such employees to remain employed at Disney, under the binding term sheet filed with the court.
How Does the $30 Million Retention Pool Work?
The retention pool is the part of the package that rewards staying, not joining. A portion of the retention payment will be payable on each of the first and second anniversaries of the closing of the Initial Transaction and subject to continued employment through each such anniversary.
This retention pool will supplement the compensation during years 1 and 2 until the run rate is reached, so the pool tops up pay in the first two years.
For a worker, that structure has a simple consequence. Anyone who leaves before an anniversary gives up the slice of the pool tied to it, since payment is conditional on the employees staying. The term sheet sets the pool as an aggregate retention pool and does not say how it is split between people, so no reader should assume an equal share.
Why Did Character.ai Let 66 of Its Roughly 86 Employees Go to Disney?
As of September 30, the Debtor employed a total of approximately 86 full-time employees, and before the filing 66 of those employees were offered, and accepted, employment with Disney. Of those, 56 have formally resigned from the company.
The 66 who accepted and the approximately 65 Offered Employees in the term sheet are close but not identical. The term sheet figure is based on a preliminary review, and the agreement behind it was signed on September 18, 2026.
By September 2026, the company was experiencing mounting employee attrition and diminishing morale, and management feared staff would start departing Character en masse, which would make Character's platform unstable and unsafe. The money problem was real too. As of August 2026, the company was running at an operating loss of approximately $8-9 million a month, even as revenue was nearly doubling from approximately $2.8 million for the month of December 2025 to approximately $5.3 million for the month of August 2026.
Moving staff to Disney let the company reduce its personnel costs promptly while still retaining access to key employees through transition services provided by Disney.
While Character’s employees were enthusiastic about the technology they were building, it became increasingly difficult for Character to retain key talent as its cash position deteriorated and employees began questioning Character’s long-term viability, Character.ai chief executive Colin Adams said in his first-day court declaration.
What Did the Employees Get Released From?
The hiring came with concessions that matter to anyone who has signed a restrictive employment contract. Character.ai agreed it will waive any applicable notice periods and will not enforce against any Offered Employee any non-competition, non-solicitation, confidentiality or invention assignment covenant that would stop them working for Disney.
It also stayed on the hook for what it owed. The company will remain responsible for all compensation, benefits, accrued paid time off, employment taxes and severance, if any, through each employee's last day.
Finally, the company agreed to release all employees, including its chief executive officer, that accept offers of employment with Disney from claims and causes of action including, as applicable, fiduciary duty claims. The former chief executive, Karandeep Anand, was named Disney's Senior Executive Vice President and Chief Technology Officer, a newly created position, effective October 2, and Disney's release on the appointment added that a number of Character.AI's technical team are expected to join Disney.
What Happens to the Visa Holders and the Staff Who Stayed?
Ten of the 66 had not yet moved over at the time of filing, and those Remaining Transferring Employees are holders of H-1b, TN, or F-1 visas. Because the deal moved fast, they remain in the process of having the U.S. government update their work visas so that such employees can change employers without losing their immigration status. Until they resign, while they remain employees of the Debtor, they continue to provide services to the Debtor.
For H-1B holders in general, there is a portability rule with eligibility conditions. If you are changing H-1B employers, you may begin working for the new employer as soon as they properly file a non-frivolous Form I-129 petition on your behalf, or as of the requested start date on that petition, whichever is later, and to be eligible you must not have been employed without authorization from the time of your last admission into the United States, and your new employer must properly file a new, non-frivolous petition before your H-1B period of authorized stay expires.
As of the Petition Date, the Debtor employs 18 active, full-time employees, 8 of whom are expected to remain employed by the Debtor through key portions of this case. A severance program offers all the Debtor's Employees two months of salary upon termination of their employment by the Debtor without cause, though neither the Severance Program nor the Non-Insider Retention Bonus Program are expected to apply to the Transferring Employees, and a separate retention bonus covers approximately 6 Employees on the trust and safety teams.
What Does Disney Get for the $20 Million, and What Stays Behind?
Disney Worldwide Services agreed to pay $20 million to become the stalking-horse bidder for a non-exclusive perpetual license of certain Company intellectual property and certain Company claims. Under the deal, Disney gets the code behind the chatbot's training, safety and serving systems plus nine patents.
Disney does not get the app, and the app, the brand, the user data, the chats and the finished models stay in the bankruptcy estate for anyone else who wants them. The platform serves approximately 12 million active monthly users around the world.
The cash arrives in stages. Disney agreed to pay $7,500,000 of the $20,000,000 cash consideration up-front, $2,000,000 of which is serving as a refundable good-faith deposit. If higher or better offers are unavailable or the Disney deal is not approved, Character's platform will be wound down, the company told the court.
Could the Former Staff End Up Working for a Different Buyer?
Possibly, and the bidding rules address it directly. If another bidder wins, Disney will allow one winning bidder to interview and make employment offers to former Company employees who wish to consider opportunities with such winning bidder. There is a limit, because Disney may designate up to 20% of the former Company employees as outside the scope of such process.
Under the proposed bidding procedures, bids are due on or before November 20, 2026 at 5:00 p.m. (ET), an auction is set for November 23, 2026 at 10:00 a.m. (ET), and the proposed timetable sets a sale hearing on November 24, 2026, subject to Court availability. A rival bid for the assets Disney is licensing would have to clear an opening floor of $21.7 million, and there is no guarantee that Disney emerges as the winner.
In the meantime, some of the former staff, including those who maintain trust and safety and monetization, are Disney employees working on loan to keep the app running. Disney's people provide transition services and the Services Provider will not charge a fee, and for Key Employees, time spent on bidder talks and transition services does not count against their availability to Disney as long as it stays within 20% of any such employee’s weekly work obligations.
How Does This Compare With Google's 2024 Character.ai Deal?
Character.ai has been on the other side of a version of this before. In August 2024, Google struck a $2.7 billion deal to license the startup's models, and co-founders Noam Shazeer and Daniel De Freitas returned to Google. That structure, where a buyer takes the team and licenses the technology rather than buying the company, is known as an acqui-hire.
The company said it once reached a $1 billion valuation, following a $150 million funding round, and it reported assets and liabilities between $50 million and $100 million in its filing. Its largest creditor is Google, which the company owed more than $4 million.
Disney also has its own history with the startup. It once sent Character.AI a cease-and-desist letter over unauthorized chatbots based on its copyrighted characters, and now Disney has hired most of the people who built Character.ai.
What This Means for AI Job Seekers, and What Should You Do Next?
The filing puts a dated number on what a team of AI staff costs. For a team of about 65, Disney estimates an annual run rate total compensation of approximately US$60 million, while Disney's bid for a licence of the company's intellectual property is $20 million. The building blocks in the term sheet are pay mix, retention timing and contract waivers. The market for AI talent is extremely competitive, with companies offering considerable compensation and equity packages, Adams said in his court declaration, a pressure that is also shaping who keeps their job in the scramble for AI talent.
- Read total compensation as a mix, not a salary. The Disney offers combined salary, bonus and Disney stock-based compensation. Ask any employer to break an offer into those three parts, and ask how the stock vests.
- Treat a retention pool as a time contract. Payments here were tied to continued employment through each such anniversary. Before you accept, ask when each slice pays and what happens if you are let go before then.
- Check your restrictive covenants. The company agreed it will not enforce against any Offered Employee any non-competition, non-solicitation, confidentiality or invention assignment covenant that would restrict such employee from being employed by, or providing services to, Disney. Know the terms of your own contract before you move.
- On a visa, plan the paperwork first. Ten transferring staff were still in the process of having the U.S. government update their work visas. If you hold an H-1B, the H-1B portability rule lets you start once the new employer properly files a non-frivolous petition or on the requested start date, whichever is later, if you meet the eligibility conditions on that page, so confirm both dates with your new employer.
- Negotiate with the whole package in view. Bonus, stock and retention terms sit alongside base pay in an offer, so read how to negotiate a job offer after you have it in writing before you reply.
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People Also Asked
Q: How much is Disney paying the Character.ai employees it hired?
A: Disney estimates annual run rate total compensation of approximately US$60 million for about 65 people, and the total with retention over three years is about $180 million. Any per-person figure worked out from these totals is an average, not anyone's salary.
Q: Is Disney buying Character.ai?
A: No, Disney agreed to pay $20 million to become the stalking-horse bidder for a non-exclusive perpetual license of certain Company intellectual property, and the app, brand and user data stay in the bankruptcy estate for other bidders.
Q: What happens to the employees still on Character.ai's payroll?
A: The company had 18 active, full-time employees on the filing date, 8 of whom are expected to remain employed by the Debtor through key portions of this case, and its severance program, which is not expected to apply to the Transferring Employees, offers two months of salary upon termination of their employment by the Debtor without cause.
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