Demandbase

““Demandbase helped us connect account signals, personalized advertising, and sales outreach into one coordinated strategy.””

““Demandbase AI helps us turn complex campaign data into insights we can confidently bring to our executive team and board members.””

““Demandbase AI gave our three-person ABM team a scalable way to identify the right accounts, understand where they were in the buying journey, and focus sales on the best opportunities.””

““We rely on Demandbase AI every week to answer complex questions about our campaigns.””

“Other platforms are limited in the information they provide, while Demandbase brings our ABM initiatives to a new level.”

““Without Demandbase, we’d be blindfolded and forced to return to a very basic process that no longer works.””

““If you took Demandbase away, we wouldn’t be able to dynamically segment our customers or have the insights to make intelligent decisions about our marketing and sales strategy.””

““Demandbase’s implementation services, the training, and the ongoing relationship with our customer success team have been critical to our ability to fully and successfully leverage the system.””

““We knew we wanted a solution that natively had everything we needed. We didn't want to deal with separate technologies that required multiple integrations, and Demandbase fit that need because it offers everything from robust intent data and predictive capabilities to advertising, personalization, and channel orchestration, all in a single platform.””

““if we didn’t have Demandbase, we wouldn’t be first to the conversations and new pipeline.””

““Demandbase is pivotal to informing our sales team where to prospect next.””

““Demandbase has a lot of great information. It’s a great tool, and I use it daily.””

““Demandbase is pivotal to informing our sales team where to prospect next and source new pipeline.””

““The salespeople at Demandbase were really patient with us,” admitted Kevin. “There was justification upon justification upon justification, and this even had to go to the board of directors for approval. It was a lengthy road, but we arrived at the right end of the road … and now our account manager is the gold standard in customer success.””

““one of the things I liked about Demandbase is that it has a wide variety of services. I consider it just to be an incredible tool and we’re still just scratching the surface.””

““Other providers give you one segment, and one-size-fits-all just doesn’t work in my world.””

““We always want to learn and optimize during campaigns, so I’ll make changes at periodic intervals or on the fly when I see what is happening in a campaign. Or if the alliance partner team tells me that our account list is changing, then we can make that change pretty quickly without having a lot of back and forth.””

““I really value having more visibility into and control over the campaigns that we are running. Being able to implement changes and enhancements myself rather than explaining what we want to do to our CSM makes our programs more effective and efficient.””

“Demandbase has completely transformed the way we manage our leads with buying group signals. Leads are no longer stagnant; they’re activated, engaged, and moving faster through our funnel. The level of alignment we’ve built between our marketing and sales teams has set the benchmark for future initiatives.”

“I don’t think we, as a marketing organization, can return to an unorchestrated world; we’d have to have some technology solution providing structure and organization for us.”

“Having Demandbase as our hub has automated our digital strategy. We can be more strategic by seeing the big picture in one platform versus gathering information from multiple tools.”

“For larger accounts, making sure we get in front of the right people is a top priority. With the help of Demandbase and Inverta, we’ve been able to optimize our audience targeting to increase engagement.”

“Demandbase gives us a whole new level of insight when it comes to intent and making decisions on where to invest our budget”

“Demandbase’s ability to aggregate 1st and 3rd party data and intent, as well as the ability to customize account journey stage, enables marketing teams to orchestrate campaigns that follow and move accounts through various stages of the buyers’ journey with tailored messaging and content, and deliver qualified accounts to the sales team for higher conversions to opportunities.”

“We made significant improvements in how we understand and connect with our intended audience. By enhancing our analysis, segmentation, and engagement techniques, we have aligned our strategy, technology, and process to deliver a superior experience for our target market. As a result, we have seen substantial growth that we can prove through lift analysis. Our investment in account-based marketing (ABM) has paid off, as we've been able to demonstrate that our efforts are generating meaningful results.”