Mixpanel

“As we launch new agentic products like Voice AI, Mixpanel will help us understand user behavior during the setup and execution phases. Right now, it’s more about ensuring the backend works seamlessly, but once we start tracking usage data for those features, Mixpanel will be integral in understanding their success and how users are engaging with them,”

“The ease of use and ability to self-serve data has empowered teams to make decisions on their own without waiting for reports from technical teams. This has really improved our internal workflow and communication,”

“The ability to see how users are interacting with new features, such as our AI Agent for Insights product, allows us to make changes quickly and confidently,”

“Without Mixpanel, we’d have to rely on engineering teams to pull data for us, which would be a huge time sink. Instead, the product and customer success teams can now access the necessary insights without involving engineering, freeing up valuable resources,”

“When we saw that users were spending more time on certain screens or using specific features like screen recording, it gave us insight into where we could optimize or double down on investments,”

“When we launched new features, Mixpanel allowed us to pinpoint exactly where customers were dropping off or failing to complete key tasks,”

“The most valuable thing for us is the ability to create any report we need on the fly. Mixpanel empowers us to get answers quickly and track what matters most to our team, whether it’s usage metrics for new features or customer behavior during a beta test,”

“Mixpanel’s ease of use made it incredibly simple to get teams up and running quickly. I could have someone from the product or customer success team create reports without needing technical expertise,”

“We needed a solution that would give us more insight into how users interact with our product, especially when we launch new features or run beta tests. There was a gap in understanding where customers were getting stuck or where friction existed in their journey,”

“PicPay is growing, and PMs will have more responsibilities,”

“Even PMs who are new to the team and haven’t used Mixpanel before can quickly learn how to use it. Compared to other data tools where you have to write queries and manually set up dashboards, Mixpanel is much more intuitive.”

“If a customer reports an error during sign-up, I can track their journey using Mixpanel,”

“If a customer reports a sign-up error, I can use Mixpanel to track their entire journey—seeing which screens they went through, what operating system they’re using, and where they encountered the error. It saves us a huge amount of time compared to writing manual queries”

“We set up specific screen trackings for A/B tests to compare user behavior on different screens. For example, one screen might have a different button position or text. Mixpanel helps us measure if these changes lead to a significant improvement in conversion.”

“Before Mixpanel, it would take an analyst about an hour and a half to pull data for campaign performance. With Mixpanel, all I have to do is type in the name of the campaign, and the dashboard is generated instantly.”

“We saw that many users abandoned the process when their password failed the validation rules. We assumed it was a minor issue, but Mixpanel revealed this was a significant drop-off point. By improving the messaging on the screen, conversion rates improved by 10%.”

“We now make informed decisions, guided not solely by assumptions but with a clear compass directing our path,”

“Mixpanel is involved in every step of decision-making and goal-setting. It plays a crucial role in our growth strategy,”

“We use data to decide what to do and what not to do. This method has allowed us to launch a new feature through A/B testing, resulting in a 9% increase in conversion rate.”

“Session Replay feels like a really effective way to bridge the gap between qualitative and quantitative. That’s the next big step for us,”

“This morning I built a funnel in three minutes to measure the value of a low-level feature. Without Mixpanel, I’d either have to write SQL or ask Julian. Now I can just do it myself,”

“We’re thriving with one data person. Without Mixpanel, sustaining that would be very difficult,”

“Everybody in the company is using Mixpanel to some extent under the guiding principle of decentralizing data and empowering the entire team,”

“The goal and definition of success for us with Mixpanel is democratization. We don’t need a huge data team — anybody at Buffer can spin up a report in minutes to answer tough questions,”

“It was a pretty chaotic experience. There were tons of custom views in Looker, and it wasn’t clear which to use for what. Mixpanel’s event-based approach has taken a huge weight off the data team,”