Demandbase

““Marketing’s contribution focused on reaching accounts who currently aren’t doing business with us. Through insights derived from Demandbase activity, we learned what solutions these accounts were interested in, which helped initiate new sales conversations. It proved to be a very successful collaboration between marketing and sales.””

““While we don’t directly track ROI, it’s clear that the salespeople who do the most research with Demandbase also have the highest closed/won rates. That’s not a coincidence.””

““Demandbase gave us the confidence to build industry dashboards that leaders use daily. We simply could not have done that without trustworthy data flowing in.””

““if we didn’t have Demandbase, we wouldn’t be first to the conversations and new pipeline.””

““Demandbase is pivotal to informing our sales team where to prospect next.””

““Demandbase has a lot of great information. It’s a great tool, and I use it daily.””

““Demandbase is pivotal to informing our sales team where to prospect next and source new pipeline.””

“At Coupa, we look at Engagement Points and the account ICP score, then marry that data with Demandbase onsite and offsite intent data. This gives us a comprehensive view of which accounts are more likely to buy when we’re initially choosing our account lists.”

““Marrying what's happening with leads and contacts with the third party offsite intent gives us much better visibility into our full funnel.””

“Demandbase gave us the clarity and precision we needed to step up our ABM strategy, ensuring every dollar spent truly counts.”

““I don’t think we would have seen such a quick return on our investment if the amount of support that we received from Demandbase, and from so many people, wasn’t there. All our questions have been and still are answered very quickly and very thoroughly. Recommendations are made to us by our account representatives to help us fix something we didn’t catch. That’s probably been the biggest impact on our ABM team’s success.””

““Demandbase was the tool we felt would help us the best.””

““A successful ABM program is more than technology. It’s also about the support the vendor will provide. The Demandbase training, in conjunction with the support team, has been there since day one and continues to support our team here at Caregility. I don’t think we would have been as successful as we have been without all the awesome people Demandbase has to help us. And as our ABM capability matures over time, we feel confident that Demandbase is going to be there to support us.””

““We’ve been able to customize Demandbase right out of the box to meet our specific needs within the healthcare industry,””

““Demandbase not only provides the data and insights we need, it enables us to take action on it automatically,””

““To know what organizations are researching and considering before they even hit our website, is very powerful.””

““We’d take a step back in our motion. We’d become data wranglers and that would become a big chunk of our jobs. We’d have less time to execute on the stuff that actually helps the business.””

““We’d go back to bits and pieces — go to this system and grab this, go to that system and grab that. It’s just not scalable. We’re simply smarter, better, people because of Demandbase. And when you think about the efficiency and effectiveness, it was shocking the amount of people resources, time, and money spent before we plugged in Demandbase. We’d lose all that.””

““It unlocked a number of different metrics and performance insights we couldn’t see before.””

““Our experience, all along the way, from Vin, Jeff…all the folks we worked with, to Audra, Jenny, Omo, and Caitlin, they’re all outstanding, really outstanding. They challenge us and we challenge them. We get better together…and that’s a good thing! I am truly so grateful we did not choose the other vendor, every single day.””

““We were looking for the best and the brightest and we found that with Demandbase.””

“ABX has transformed how we think about growth. We are not chasing leads anymore. We are building stronger, data-driven relationships with the right accounts.”

“Demandbase provided the right balance of precision, flexibility, and value. It gave us confidence that we could scale ABX across the organization without disrupting our existing systems.”

““The closer you can align ABX to your go-to-market strategy, the more buy-in you’ll get across the business. For us, Demandbase has evolved from being a marketing or sales tool to a true planning and strategy partner. We’re now using it to connect intent, buying groups, and campaign planning in one motion — and that’s driven one of the most holistic, cross-functional approaches I’ve ever seen. This isn’t just a marketing initiative anymore; it’s a CyberArk effort.””

““Demandbase has helped us uncover the true signals — the needles in the haystack — so we can focus our time and energy where it really counts. The platform also enables us to engage executives with precision and build strong coverage across organizations — working both bottom-up and top-down to drive meaningful impact. Most importantly, it has created a deep sense of sync and trust between our marketing and field sales teams, uniting us around shared goals and clear outcomes. We’re truly moving together with focus, timing, and purpose.””