Triple Whale

“You don't scale an agency by stacking headcount. You scale it by increasing leverage. Triple Whale and Moby Media Buyer let our team stay focused on strategy while execution happens in a more structured, efficient way.”

“Last month was the highest Last Click, highest Triple Attribution, and highest Total Impact ROAS this brand has ever had on Meta. The pixel ROAS is the best it's ever been in their history.”

“I'm not showing up to calls to report what happened. I'm adjusting strategy in real time, mid-conversation, with the CMO in the loop every step of the way. That's what actually keeping a client's goals front and center looks like.”

“I have strong opinions about campaign architecture. My version of a duplicate always involves changes, new ad sets, different creative, something. Moby said keep everything the same, just launch fresh. It outperformed. Sometimes the simplest test is the right one, and that's where Moby earns it, not just executing my instincts, but catching what I'd have overcomplicated.”

“We have our source of truth in one place with Triple Whale. We don't have to go to Shopify and into Facebook and reconcile inflated ROAS numbers across platforms. It's all in one place.”

“We built Whitelabeled around operator thinking, understanding the unit economics before we touch spend. The more accounts we manage, the harder it becomes to stay in the strategy if you don't have the right tools.”

“With Sonar Optimize, we’re able to bring Meta closer to the same signals we trust internally. Once that alignment happened, it felt like the system was finally working toward the definition of success we care about — driving an increase in new customer purchases by 213%.”

“Clicks & Deterministic Views has caused us to see TikTok as an entirely separate emerging channel, instead of a similar audience to Instagram with a large amount of crossover. Having deterministic view-through data also helps us feel better about trusting our intuition on post contributions to sales.”

“Moby actually has context into our business. That’s the distinction from Claude or ChatGPT. An LLM is only as powerful as the context it has.”

“Moby feels like talking to someone on our team. It’s trained on our brand voice and personas, so it has the mindset of the Dixxon brand.”

“If you’re not using tools like Moby 2, it puts you at risk of having to compete with people who are able to move faster, are more in tune with their data, and can make more intelligent, data-driven decisions a lot quicker.”

“Moby can solve real problems. It’s not just reporting. Most operators today look at AI as research and reporting. It’s moved past that. Now it’s solving real-world problems we either didn’t have the bandwidth to solve, or didn’t even know existed.”

“Once we switched from our previous solution to Triple Whale, we discovered so many additional capabilities—beyond attribution—that have transformed our operations.”

“Clicks & Deterministic Views helped us see more of the halo effect from upper-funnel Meta and gave us more confidence in that strategy. Compass incrementality testing has become our true north star for understanding whether a channel is creating additional revenue before we change spend.”

“If you’re not using tools like Moby, it puts you at risk of having to compete with people who are able to move faster, are more in tune with their data, and can make more intelligent, data-driven decisions a lot quicker.”

“Setting up Triple Whale not only displayed clarity on our profits, but also showcased everything we were doing and how it connected to our results. This significantly improved not only our administration but also our employees’ motivation.”

“For us, Triple Whale isn't just a tracking software for things like URLs, UTMs, or what happens on Facebook, Instagram, TikTok, Gmail, and SMS. Instead, it's more about monitoring activities on the business side. Many people don’t think of Triple Whale from this perspective, but within their platform you have access to all customer expenses and other expenditures. Everything is seamlessly integrated via APIs, allowing you to view everything in real-time. At the end of the month, having the ability to see your business revenues and expenses on the front end is tremendously valuable.”

““As time progressed, the product of Triple Whale continued to improve drastically, we realized the impact it was having on performance, and now all clients that come on board are required to have Triple Whale, otherwise we can't work with them."”

““Now with Triple Whale when we are scaling spend across clients we are much more confident in having the attribution sources available to paint a more detailed picture and find a source that's closer to the truth when aligning overall revenue and growth of the business as well as efficiency of our ad spend””

“"We have much more confidence in our reporting. We don’t have to do any manipulation anymore and we’re able to see the full picture of performance in real time, which allows our team to make smarter strategic decisions.””

“"AI is helpful, but having Moby integrated with our different platforms gives us responses that are actually educated and based on our customer data. That's been really helpful."”

“"After signing up, we immediately set up the additional abandoned cart, abandoned checkout, and browse abandonment flows with the Sonar pixel. We’re thrilled with the incremental revenue that Sonar Send is driving, and during BFCM 2025 we saw about a 60% lift on top of that."”

““Our digital agency has access to Triple Whale, and they use it as our source of truth for channel attribution. Everyone's looking at the same numbers, so we get straight to decisions."”

““We’ve had to assume a lot of Amazon revenue is coming from Meta, but we have no clue how much. Once we run this test, that's going to be massive for us to understand Meta's true contribution to the business.””

““I would have never pushed past what we were spending without running that test. But after we saw the results, we were really confident.””