Content Marketing Opportunities are Rising Up in Crypto and AI

The cryptocurrency and blockchain industries are booming, offering incredible opportunities for talented professionals. Companies like Centrifuge, Xapo Bank, and WellSaid Labs are at the forefront of this revolution, seeking skilled content marketing specialists to join their teams. Here's a detailed look at some exciting roles currently available in these innovative companies.

Content Marketing Specialist at Centrifuge

Role Description

Centrifuge is looking for a Content Marketing Specialist who will own their blog editorial calendar, thought leadership content, sales enablement content, and partner marketing efforts.

Responsibilities

• Manage and execute the blog editorial calendar.
• Develop and produce thought leadership articles.
• Create compelling sales enablement materials.
• Collaborate with partners to develop and implement joint marketing initiatives.
• Leverage AI tools to streamline content creation and distribution processes.

Qualifications

• Deep understanding of the DeFi space and tokenization trends.
• Strong writing and editing abilities.
• Proven experience creating content for an institutional audience.
• Proficiency in using AI tools to enhance content marketing processes.
• Ability to manage multiple projects and meet deadlines in a fast-paced startup environment.

Apply for the Content Marketing Specialist role at Centrifuge

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Head of Content Marketing at Xapo Bank

Position Overview

The Head of Content Marketing will develop and execute Xapo Bank's content strategy to drive brand awareness, engagement, and conversions.

Responsibilities

• Develop and implement a comprehensive content marketing strategy.
• Lead SEO efforts to increase visibility and organic search rankings.
• Manage content production across various formats including blogs, white papers, video, and social media.
• Oversee the editorial calendar and ensure timely content publication.
• Analyze content marketing data and SEO performance to refine strategies.
• Own the content and design for Xapo Bank's website.
• Collaborate with cross-functional teams to leverage content across all channels.
• Lead and expand the content marketing team.
• Foster relationships with key influencers, thought leaders, and external partners.

Skills Needed

• At least 10 years of experience in content and organic marketing.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in Content Marketing and SEO.
• Strong analytical skills and ability to interpret data.
• Exceptional writing and editing skills.
• Experience with content management systems, SEO tools, and analytics platforms.

Apply for the Head of Content Marketing role at Xapo Bank

Senior Content Marketing Manager at WellSaid Labs

Role Description

The Senior Content Marketing Manager will be responsible for developing and distributing content to support web copy, blogs, B2B marketing premium assets, and general marketing needs.

Responsibilities

• Execute full funnel content strategy with an emphasis on content creation and copywriting.
• Identify and execute areas of opportunity for long-form SEO content.
• Strategize on content distribution via email and social media channels.
• Conduct research to understand target audience needs and incorporate insights into content strategy.
• Oversee blog production from conception to publication.
• Develop engaging and informative copy for home pages, landing pages, and product pages.
• Collaborate with design and UX teams to enhance user experience.
• Develop and maintain brand voice and style guidelines.
• Monitor content performance using analytics tools and adjust strategies based on data-driven insights.

Qualifications

• BA/BS or equivalent work experience.
• 3+ years of experience in journalism, public relations, or content marketing.
• Excellent writing skills and ability to find multiple angles to a story.
• Working knowledge of WordPress CMS and Yoast SEO plugin.
• Basic knowledge of SaaS products and markets.
• Superior organizational and copy-editing skills.
• Proficiency with HubSpot.

Apply for the Senior Content Marketing Manager role at WellSaid Labs

Whether you're a content marketing specialist, head of content marketing, or senior content marketing manager, these roles offer exciting opportunities to work with cutting-edge technology.