SeedLegals

“I didn’t come from a finance or investment background, so I didn’t really understand how it worked. But when I started speaking to other drinks brands and founders, SeedLegals just kept coming up. One of our non-execs recommended them too. Pretty much everyone said SeedLegals, so it felt like the obvious choice.”

“It should be mandatory for all startups to use SeedLegals.”

“Really simply, you don’t have to start again from scratch. A key benefit is being able to do this when you need it rather than waiting”

“For investor communications, it was really really helpful”

“Being a technology company, we really value a good interface. The simplest things like signing a document can be done on the platform, and all of your key documents are in one place. For me, the less paper, the better. Dealing with traditional lawyers can involve a lot of back and forth, while SeedLegals is largely automated,”

“The SeedLegals team really supports the founders. Everything in plain English”

““I like the speed of it – you want to be able to process a document instantly. With SeedLegals you know there’s no waiting around for lawyers to come back to you, and there’s none of the business of being charged for time when you just want to speak to someone for five minutes and get a quick answer – you just get on the chat and someone instantly comes back to you.””

““The word ‘legals’ scared me a little bit. I have learned so much because the SeedLegals workflows help you understand everything about the process – from fundraising, share transfers and share options. It’s almost like an online course or an incubator for being a founder”.”

““We couldn’t have done any of the funding rounds (after crowdfunding) by ourselves without the help of SeedLegals”.”

“I’m not really geared towards tax and accounting, so SeedLegals made the process really easy to understand and work through. SeedLegals helped create the narrative and tell the story, making sense of all the technicalities involved.”

“SeedLegals is very easy to use. Jay, the R&D specialist who assisted us, was very helpful and made the process straightforward.”

“Get the legal foundations right early. It makes a huge difference to how you’re perceived by investors. At pre-seed and seed, perception really matters – how professional your setup looks, how smoothly everything runs. With SeedLegals everything looks slick, investors get updates automatically, everyone’s on the same documents and structure. It saves a lot of headaches later. And honestly, it makes the whole journey more enjoyable because you’re not worrying about the legal side.”

“Don’t quibble on whether to use SeedLegals. Just do it. You’re not going to save yourself time, money or risk by going anywhere else. You could pay a legal firm considerable cash to do the same thing. And when you factor in what you’d lose in a badly negotiated term sheet, the cost isn’t even a conversation.”

“Suddenly I’ve got it all in one place. The cap table is honestly absolutely genius.”

“You’ve got so many cross-checking variances. It was a mess. Which one was submitted to HMRC? Why have I got a discrepancy here? I spent hours and hours cross-referencing. I shouldn’t have had to do that.”

“I couldn’t have done that otherwise. I’d shared the term sheet with my previous platform and two seconds later got: oh yeah, it looks okay. That was it. With SeedLegals I got genuinely constructive guidance. If I think about the value of what we negotiated versus what I might have accepted before… I’m sure I could put a number on it, and it would be a big one.”

“A fund negotiates these terms every single day. I’m negotiating them once every few years. I felt very vulnerable. But SeedLegals told me exactly what was normal, what wasn’t, and what I should push back on. Adam was just very matter-of-fact.”

“With everyone I spoke to at SeedLegals, it was always clear, factual, solutions-focused guidance: this is your situation, these are your options, this is how you could approach it. It’s been an absolute blessing.”

“Every time I reached out, I got a fast response. I probably asked the same questions multiple times, and it was never an issue. I always got a straight answer. It was just like: this is off my plate. I’ve actually got somebody I can trust with this process.”

“It was our last investor who said: look, you need to move onto SeedLegals. There was a little reluctance at first as I’d already had a bad experience with the other platform, and it felt like added cost. But boy, it changed everything. Drastically. Rapidly.”

“I had many sleepless nights and waking panics, having come from a competitor platform, which was essentially reliant on me reading through pages and pages of platform-based self-help guides, making mistakes, and fearing I was going to have to spend our whole raise on third-party legal consultancy to fix.”

“In terms of the investment itself, all of it contributes towards the broader vision – to make investing in fine wine so seamless and cost-effective that it can feasibly be a part of any portfolio. That means being everywhere our audience is: on the social platforms they use, in the wealth management platforms they trust, and working with family offices and boutique wealth managers. This kind of moat building strategy can only really be financed by edge capital, because you have to move quickly and be everywhere at once – and that’s what we’re most excited about as a business.”

“I felt more achievement winning that than I did raising our funding round – we kind of knew that we wouldn’t struggle to raise cash because of the story and the traction that we’d had but the actual recognition in front of an audience of people that we deeply respect, admire and expected to win really meant a massive amount.”

“We’re very lucky to have discovered a platform that was really perfect for our requirements straight out of the gates and made everything really easy. So we’ve been working with SeedLegals since the very beginning.”

“I was quite impressed how easy it was to set up. You can choose the share class and vesting schedule for each employee all from your dashboard. It’s worked out really well.”