Triple Whale

“AI is only as good as the data feeding into it. Moby has the full context of our business in real-time. That’s why we trust it to make the decisions that matter. We wouldn’t be able to move as fast as we do without it.”

“Setting up Triple Whale not only displayed clarity on our profits, but also showcased everything we were doing and how it connected to our results. This significantly improved not only our administration but also our employees’ motivation.”

“For us, Triple Whale isn't just a tracking software for things like URLs, UTMs, or what happens on Facebook, Instagram, TikTok, Gmail, and SMS. Instead, it's more about monitoring activities on the business side. Many people don’t think of Triple Whale from this perspective, but within their platform you have access to all customer expenses and other expenditures. Everything is seamlessly integrated via APIs, allowing you to view everything in real-time. At the end of the month, having the ability to see your business revenues and expenses on the front end is tremendously valuable.”

““As time progressed, the product of Triple Whale continued to improve drastically, we realized the impact it was having on performance, and now all clients that come on board are required to have Triple Whale, otherwise we can't work with them."”

““Now with Triple Whale when we are scaling spend across clients we are much more confident in having the attribution sources available to paint a more detailed picture and find a source that's closer to the truth when aligning overall revenue and growth of the business as well as efficiency of our ad spend””

“"We have much more confidence in our reporting. We don’t have to do any manipulation anymore and we’re able to see the full picture of performance in real time, which allows our team to make smarter strategic decisions.””

“"AI is helpful, but having Moby integrated with our different platforms gives us responses that are actually educated and based on our customer data. That's been really helpful."”

“"After signing up, we immediately set up the additional abandoned cart, abandoned checkout, and browse abandonment flows with the Sonar pixel. We’re thrilled with the incremental revenue that Sonar Send is driving, and during BFCM 2025 we saw about a 60% lift on top of that."”

““Our digital agency has access to Triple Whale, and they use it as our source of truth for channel attribution. Everyone's looking at the same numbers, so we get straight to decisions."”

““We’ve had to assume a lot of Amazon revenue is coming from Meta, but we have no clue how much. Once we run this test, that's going to be massive for us to understand Meta's true contribution to the business.””

““I would have never pushed past what we were spending without running that test. But after we saw the results, we were really confident.””

““Before Compass, it felt like we were flying blind. MTA gives us a good signal, but we aren't 100% confident. I don't know how incremental our channels actually are. When you're spending at this level, that starts to matter.””

““I am not a data scientist. The team makes the data make sense from a marketing perspective. That’s extremely helpful.””

““Having MTA, MMM and Incrementality testing together means I’m no longer relying on one signal. It’s the combination that gives me real confidence in moving spend every week. With Compass, we’re building a measurement framework that will scale as we grow into new channels and markets.””

“Sonar revealed more abandoned cart customers, boosting email flow revenue +10%”

“We synced our high-value segments to Meta and Google. It led to better targeting and higher AOV.”

“Discovering that 45% of our purchases were referral-based was a total light bulb moment. Without Triple Whale, we never would have realized the full potential of referrals.”

“The total impact model has been incredibly powerful for making high-level spend decisions between platforms. It helped us reallocate budgets more confidently.”

“The Triple Whale post-purchase survey was a turning point. We discovered a massive referral base we were missing. This insight alone changed our strategy for next year.”

“No attribution tool is 100% accurate—it’s just a point of view. But we could never get a holistic view that encompassed all online and offline channels. Triple Whale finally gave us a unified perspective.”

“It’s the only platform that allows us to have a unified view, on and offline, helping us make smarter decisions about where to invest our marketing dollars.”

“"The quick setup process lets us focus more on making good decisions, and less on the complexity of data management. Setting up dashboards can be a very expensive, and sometimes never ending task! While our competitors are building dashboards, we’re using them"”

“"We just said, hey, forecast my revenue for six months into Moby, and it ended up being 98% accurate vs actuals."”

“"Everyone’s looking at the same numbers, which prevents situations where each team member focuses on different, potentially misleading metrics."”

““Having the right data in front of the right people, allowed us to focus on what matters””